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Why the United Nations is turning to crowdsourcing to launch its ‘7 Billion Actions’ campaign

Why the United Nations is turning to crowdsourcing to launch its ‘7 Billion Actions’ campaign
piers.scott@sociable.co'

By October 2011 seven billion people will be living on the planet. To mark this feat the United Nations has turned to crowdsourcing to launch an international competition to find the designer of its “7 Billion Actions” campaign logo.

Global population graphic by UNFPA

Credit: UNFPA

Over the next week the United Nations Population Fund (UNFPA) is challenging designers, artists and creatives to develop a logo to front the worldwide campaign. The winner will receive $1,000 (~€685, ~£610) and a signed certificate by the UNFPA Executive Director, Babatunde Osotimehin.

According to the UN Crowdsourcing is the perfect analogue for showing the connections between each person on the planet. Crowdsourcing is the process of using the web, and usually social media, to source information, services or objects from multiple people at the same time. Flash Mobs are a common example of crowdsourcing, however agencies such as the blur Group and crowdSPRING use crowdsourcing to connect business professionals with creative individuals.

United Nations Population Fund
Launching the campaign the UN said,

“The world’s population will top the seven billion mark in October. This is a unique moment in human history, as it is the first time most of the world’s population can participate in a global milestone directly and in real-time. Realizing this unique opportunity, the United Nations Population Fund (UNFPA) has enlisted a diverse group of corporations, organizations, and individuals to help lead 7 Billion Actions. This global initiative will showcase the people behind the number using online, mobile, and offline actions and operate as an inclusive, open-source endeavor. “

The aim of the campaign is to highlight the opportunities seven billion people offer the world as well as the immense strain the it places on the earth’s natural resources; already 5% of the world’s population consumes 23% of its energy, while 40% lack access to basic sanitation.

crowdSPRING

crowdSPRING
The crowdsourcing campaign is being organised by the Chicago based crowdSPRING, @crowdspring, creative crowdsourcing agency.

The company specialises in connecting copywriters, logo designers, web designers, graphic designers, and industrial designers with companies and start-ups that are looking to source talent not immediately available to them. crowdSPRING has an impressive client base which includes Amazon, the U.S Department of the Interior and Starbucks.

Alvaro Serrano, the director of the 7 Billion Actions Campaign said, “The 7 Billion Actions Campaign will illustrate the inter-connected world that seven billion people share with each other, the issues and challenges they face, and the actions they are taking to improve their own lives and the lives of people around them.

“We are confident that crowdSPRING’s international design community will bring the campaign to life by designing a visionary logo that emphasizes the need for all of us to act now by making a difference in other people’s lives. ”

Competition
The competition is now open and running to June 19. To see the entries, visit the crowdSPRING website. More information on the 7 Billion Actions campaign can be seen on the official UN website.

For more on the 7 Billion Actions Campaign have a look at the National Geographic’s video, which went viral in January.

View Comments (7)

7 Comments

  1. Carl@crowdsourcing.org'

    Crowdsourcing_

    June 9, 2011 at 1:37 AM

    Another noble crowdsourcing initiative, just like http://crowdsourcing.org/l/1234! I’m really looking forward to the outcome of this international competition and to that day when the world’s population will top the 7 million mark and of what the world’s population can do!

  2. Carl@crowdsourcing.org'

    Crowdsourcing_

    June 9, 2011 at 1:37 AM

    Another noble crowdsourcing initiative, just like http://crowdsourcing.org/l/1234! I’m really looking forward to the outcome of this international competition and to that day when the world’s population will top the 7 million mark and of what the world’s population can do!

    • the@sociable.co'

      thesociable

      June 10, 2011 at 11:17 PM

      @Crowdsourcing_ We have a done a few pieces on the professional uses for crowdsourcing and crowdfunding, and it is interesting to see how this method is being used; although there is an interesting conversation on Linkedin about this post (http://linkd.in/md9JCg) wondering whether creative crowdsourcing is a fad or game changer.

  3. sociable.co@gmail.com'

    thesociable

    June 10, 2011 at 11:17 PM

    @Crowdsourcing_ We have a done a few pieces on the professional uses for crowdsourcing and crowdfunding, and it is interesting to see how this method is being used; although there is an interesting conversation on Linkedin about this post (http://linkd.in/md9JCg) wondering whether creative crowdsourcing is a fad or game changer.

  4. ruby.onrails@yahoo.com'

    ruby on rails

    September 9, 2011 at 4:54 PM

    It’s pretty good, but what makes it remarkable is that rather than ask a design or branding agency to create it they asked everyone, quite literally everyone, to design it.

  5. ruby.onrails@yahoo.com'

    ruby on rails

    September 9, 2011 at 4:54 PM

    It’s pretty good, but what makes it remarkable is that rather than ask a design or branding agency to create it they asked everyone, quite literally everyone, to design it.

  6. cartitleloans30@yahoo.com'

    Car Title Loans

    September 21, 2011 at 7:37 PM

    The U.N. Population Fund (UNFPA) on Monday, World Population Day, launched the 7 Billion Actions campaign to promote dialogue on what it means to live in a world with so many people and encourage action on issues that affect us all.

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piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

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