" />
Business

Hangout: Social networking for entrepreneurs & start-ups

Hangout: Social networking for entrepreneurs & start-ups

In our first Google+ Hangout (ever), myself and Eric Strait from techhustlers.com (@matchlites) discuss the social networking challenges that start-ups and entrepreneurs face. Should start-ups concentrate on one social site or spread their social activities across multiple networks? Is Google+ worth the effort for start-ups?

We look at how successful start-ups like dotCO create brand ambassadors from the users and Livefyre from their employees through authentic and personable social interactions.

Finally we have a chat about Google+ Hangouts itself – we share our thoughts on what we think about Hangouts and how Skype integration with Facebook could be a threat.

It’s better the devil you know

While Google+ has been attracting a larger number of brands in recent months it has a challenge ahead of it when it comes to attracting start-ups and entrepreneurs, not least their customers.  The challenge for Google+ isn’t just that it doesn’t have a critical mass but that users are more familiar and comfortable using services like Twitter and Facebook even though these are less visible in Google search. Our own data  shows that Google+ posts appear in Google Search results within minutes, far sooner than Twitter or Facebook updates – which can take days or weeks.

Quality Vs. Quantity

The challenge that many start-up face with their social networking strategies is one of generating a large audience but also making sure that the time they invest in their social profiles is worthwhile.  In the discussion we have a look at the option that start-ups should concentrate on creating an audience on one social network that best matches their audience profile.

With this strategy start-ups can build a stable and interested audience and then, as the business expands, bring those users over to other social profiles.

 

View Comments (6)

6 Comments

  1. matchlites

    September 11, 2012 at 11:08 PM

    Earlier I had fun with @pdscott of @thesociable, with our first Google+ Hangout “On Air” http://t.co/vl0ihsDO #testrun

  2. ericestrait

    September 11, 2012 at 11:51 PM

    Great wrap-up post!

    • pdscott

      September 15, 2012 at 11:21 PM

       @ericestrait Thanks, ready for another?!

  3. Pingback: Social Networks are Dead: the Business of Google+ as-a-Service – Forbes | Los Angeles, CA |

  4. pdscott

    September 12, 2012 at 9:59 PM

    @primaryposition we should do one on SEO, what do you think?

    • primaryposition

      September 12, 2012 at 10:00 PM

      @pdscott this, has merit! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Business
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Business

GDPR: Who’s ready and how to get ready

GDPR: Who’s ready and how to get ready

Ben AllenAugust 16, 2017
cryptocurrency concerts

Slovenia startup looking to level musical playing field invents cryptocurrency for concerts

Nicolas WaddellAugust 14, 2017

What smart cities look like outside the US

Omar ElorfalyAugust 11, 2017
marketing, sales, ai

Marketing and sales need to collaborate more closely to survive AI onslaught

Zac LavalAugust 10, 2017
mobile friendly

Is your business website really mobile friendly?

Melissa ThompsonAugust 10, 2017
Indiana Tech

Indiana is trying to turn to tech

Ben AllenAugust 8, 2017
ai solution

A Needle in a Haystack: This Company Helps Businesses Find the AI Solution that’s Right for Them

adminAugust 7, 2017
saas sales

How an SaaS platform helped Princeton Review rapidly boost $170K in sales

Tim HinchliffeAugust 4, 2017
tech hardware

Apple and Samsung weaken tech hardware environmental ‘gold standard’: report

Ben AllenAugust 4, 2017