" />
Business

Hangout: Social networking for entrepreneurs & start-ups

Hangout: Social networking for entrepreneurs & start-ups
piers.scott@sociable.co'

In our first Google+ Hangout (ever), myself and Eric Strait from techhustlers.com (@matchlites) discuss the social networking challenges that start-ups and entrepreneurs face. Should start-ups concentrate on one social site or spread their social activities across multiple networks? Is Google+ worth the effort for start-ups?

We look at how successful start-ups like dotCO create brand ambassadors from the users and Livefyre from their employees through authentic and personable social interactions.

Finally we have a chat about Google+ Hangouts itself – we share our thoughts on what we think about Hangouts and how Skype integration with Facebook could be a threat.

It’s better the devil you know

While Google+ has been attracting a larger number of brands in recent months it has a challenge ahead of it when it comes to attracting start-ups and entrepreneurs, not least their customers.  The challenge for Google+ isn’t just that it doesn’t have a critical mass but that users are more familiar and comfortable using services like Twitter and Facebook even though these are less visible in Google search. Our own data  shows that Google+ posts appear in Google Search results within minutes, far sooner than Twitter or Facebook updates – which can take days or weeks.

Quality Vs. Quantity

The challenge that many start-up face with their social networking strategies is one of generating a large audience but also making sure that the time they invest in their social profiles is worthwhile.  In the discussion we have a look at the option that start-ups should concentrate on creating an audience on one social network that best matches their audience profile.

With this strategy start-ups can build a stable and interested audience and then, as the business expands, bring those users over to other social profiles.

 

View Comments (6)

6 Comments

  1. matchlites

    September 11, 2012 at 11:08 PM

    Earlier I had fun with @pdscott of @thesociable, with our first Google+ Hangout “On Air” http://t.co/vl0ihsDO #testrun

  2. eric@techhustlers.com'

    ericestrait

    September 11, 2012 at 11:51 PM

    Great wrap-up post!

    • pdscott.signup+livefyre@gmail.com'

      pdscott

      September 15, 2012 at 11:21 PM

       @ericestrait Thanks, ready for another?!

  3. Pingback: Social Networks are Dead: the Business of Google+ as-a-Service – Forbes | Los Angeles, CA |

  4. pdscott

    September 12, 2012 at 9:59 PM

    @primaryposition we should do one on SEO, what do you think?

    • primaryposition

      September 12, 2012 at 10:00 PM

      @pdscott this, has merit! :)

Leave a Reply

Your email address will not be published. Required fields are marked *

Business
piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Business

Food Sensitivity

Startup Week: EverlyWell at-home food sensitivity test kits deliver fast, affordable results

Tim HinchliffeJune 24, 2016
Aging

Startup Week: SeniorCare provides expert solutions on realities of aging

Tim HinchliffeJune 20, 2016
Cloud Storage

7 key benefits using cloud storage knowledge base

Guest ContributorJune 16, 2016
Founder Institute

Founder Institute entrepreneur DNA decoded

Tim HinchliffeJune 14, 2016
SaaS

Entryless: SaaS solution from Mexico’s ‘badass immigrant in tech’

Tim HinchliffeMay 23, 2016
Delivery Services Rapidus

4 super-speedy delivery services for the patiently-challenged

Oliver GriffinMay 18, 2016
Get Worm Startups

Early bird adopters Get the ‘Worm’ for connecting startups

Tim HinchliffeMay 11, 2016
salesforce hacks

7 Salesforce hacks for business admins

Guest ContributorMay 10, 2016
ego-stroking PR Public Reations

Ego-stroking in the time of PR

Tim HinchliffeMay 5, 2016