Hangout: Social networking for entrepreneurs & start-ups

Hangout: Social networking for entrepreneurs & start-ups'

In our first Google+ Hangout (ever), myself and Eric Strait from (@matchlites) discuss the social networking challenges that start-ups and entrepreneurs face. Should start-ups concentrate on one social site or spread their social activities across multiple networks? Is Google+ worth the effort for start-ups?

We look at how successful start-ups like dotCO create brand ambassadors from the users and Livefyre from their employees through authentic and personable social interactions.

Finally we have a chat about Google+ Hangouts itself – we share our thoughts on what we think about Hangouts and how Skype integration with Facebook could be a threat.

It’s better the devil you know

While Google+ has been attracting a larger number of brands in recent months it has a challenge ahead of it when it comes to attracting start-ups and entrepreneurs, not least their customers.  The challenge for Google+ isn’t just that it doesn’t have a critical mass but that users are more familiar and comfortable using services like Twitter and Facebook even though these are less visible in Google search. Our own data  shows that Google+ posts appear in Google Search results within minutes, far sooner than Twitter or Facebook updates – which can take days or weeks.

Quality Vs. Quantity

The challenge that many start-up face with their social networking strategies is one of generating a large audience but also making sure that the time they invest in their social profiles is worthwhile.  In the discussion we have a look at the option that start-ups should concentrate on creating an audience on one social network that best matches their audience profile.

With this strategy start-ups can build a stable and interested audience and then, as the business expands, bring those users over to other social profiles.


View Comments (6)


  1. matchlites

    September 11, 2012 at 11:08 PM

    Earlier I had fun with @pdscott of @thesociable, with our first Google+ Hangout “On Air” #testrun



    September 11, 2012 at 11:51 PM

    Great wrap-up post!



      September 15, 2012 at 11:21 PM

       @ericestrait Thanks, ready for another?!

  3. Pingback: Social Networks are Dead: the Business of Google+ as-a-Service – Forbes | Los Angeles, CA |

  4. pdscott

    September 12, 2012 at 9:59 PM

    @primaryposition we should do one on SEO, what do you think?

    • primaryposition

      September 12, 2012 at 10:00 PM

      @pdscott this, has merit! :)

Leave a Reply

Your email address will not be published. Required fields are marked *


Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Business

silicon roundabout

London’s ‘Silicon Roundabout’ has become a nurturing ground for startups

Oliver GriffinNovember 12, 2015

When is the best time to get started with a PR solution?

Craig CorbettOctober 30, 2015
Dublin Web Summit Start-ups

A survivor’s guide to the Web Summit

Piers Dillon ScottOctober 30, 2013
Amazon package

Jeff Bezos isn’t the first to try & revive the newspaper industry, but is he the best placed?

Ciaran TreacySeptember 17, 2013
Google Foundry

Google opens its doors to SMBs, let’s take a look around The Foundry

Piers Dillon ScottSeptember 11, 2013
Niall Harbison and Emma-Jane Power of PR Slides

Tech and fashion industries collide with disruptive start-up, PR Slides

Piers Dillon ScottAugust 21, 2013
Stars at dusk

Why PayPal Galactic isn’t so far out of this world

Ciaran TreacyJuly 16, 2013

Why Yahoo! buying Hulu is the best move they can make

Ciaran TreacyJune 10, 2013
SEO street tag

Interview: How to get your start in the digital marketing industry

Piers Dillon ScottMay 21, 2013