" />
Business

Just in time for the Presidential election, Twitter launches state-specific targeting

Just in time for the Presidential election, Twitter launches state-specific targeting
piers.scott@sociable.co'

Now here’s some interesting timing from Twitter. Just as Apple announces the iPhone 5 and right in time for the US Presidential election, Twitter has announced updates to its advertising platform that gives companies more accurate, including state-specific, geo-targeting options.

In a post on their advertising blog today Twitter said that advertisers will be able to target users’ right down to individual cities and metropolitan areas in the UK, and Japan.

Companies can now also target Twitter users in individual US states.

Announcing the new options for advertisers Twitter says that the new system will be able to help political campaigns send targeted tweets to users in individual states.

“retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US statewide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office.”

“…users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps.”

Twitter played a small but important role in the 2008 US Presidential election but campaigners then didn’t have the ability to target users in any granular way.  Now with this system campaigns and organisations supporting one side of the other can also  promote Tweets in a focused way, not previously possible.

So, the Presidential campaigns in the US now have the ability to specifically target the electorate in key swing states – and with more voters owning smartphones and tablets than during the previous campaign – Twitter has opened a new front for campaign managers.  With the campaign heating up no doubt that both sides will be eager to use this system to court voters on desktop and mobile devices.

Will Romney or Obama be the first to leverage this system? And will it have a measurable impact on the final outcome?

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business
piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Business

building permit

PermitZone officially launches to ease pain of securing building permits after winning industrial tech pitch at SXSW

Tim HinchliffeMarch 22, 2017
latin america startups

500 Startups launches fund to invest $10M for entrepreneurship in Latin America

Tim HinchliffeMarch 20, 2017
resume

As jobs become more short-term gigs, VisualCV resume builder caters to evolving workforce

Tim HinchliffeMarch 15, 2017
founder institute

Founder Institute NY graduates 13th class through premier startup accelerator program

Tim HinchliffeMarch 13, 2017

Making Your Mark: How to Express your Company’s Aims and Values in your Logo

Zaheer DodhiaMarch 7, 2017
chatbots

A Guide to Chatbots for Small Businesses

Michael PeggsMarch 1, 2017
accelerators

Strong mentorship, networking are key to industry focused accelerators’ success

Tim HinchliffeFebruary 27, 2017
trucking

How the trucking industry is responding to driverless delivery disruption

Tim HinchliffeFebruary 17, 2017
h1b

The solution to Trump’s H1B visa restrictions for tech companies is to shift from outsourcing towards ‘nearshoring’

Alejandro VasquezFebruary 14, 2017