" />

Just in time for the Presidential election, Twitter launches state-specific targeting

Just in time for the Presidential election, Twitter launches state-specific targeting

Now here’s some interesting timing from Twitter. Just as Apple announces the iPhone 5 and right in time for the US Presidential election, Twitter has announced updates to its advertising platform that gives companies more accurate, including state-specific, geo-targeting options.

In a post on their advertising blog today Twitter said that advertisers will be able to target users’ right down to individual cities and metropolitan areas in the UK, and Japan.

Companies can now also target Twitter users in individual US states.

Announcing the new options for advertisers Twitter says that the new system will be able to help political campaigns send targeted tweets to users in individual states.

“retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US statewide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office.”

“…users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps.”

Twitter played a small but important role in the 2008 US Presidential election but campaigners then didn’t have the ability to target users in any granular way.  Now with this system campaigns and organisations supporting one side of the other can also  promote Tweets in a focused way, not previously possible.

So, the Presidential campaigns in the US now have the ability to specifically target the electorate in key swing states – and with more voters owning smartphones and tablets than during the previous campaign – Twitter has opened a new front for campaign managers.  With the campaign heating up no doubt that both sides will be eager to use this system to court voters on desktop and mobile devices.

Will Romney or Obama be the first to leverage this system? And will it have a measurable impact on the final outcome?

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Business

exponential companies Rokk3r Labs

Rokk3r Labs Launches Cobuild Course to Growth Hack Exponential Companies

Tim HinchliffeOctober 25, 2016

Designing, Aligning & Timing Company Logos

Tim HinchliffeOctober 21, 2016
maternity leave

LUCY eases the burden of unpaid maternity leave for expecting families

Tim HinchliffeOctober 19, 2016
team usa

Team USA Olympic athletes learn to channel competition for entrepreneurship

Tim HinchliffeOctober 18, 2016
business roi

How to track your business ROI through blog traffic and social media conversion

Guest ContributorOctober 15, 2016
agency industry

Does the Rise of Digital Products Spell the Death of the Agency Industry Model?

Guest ContributorOctober 14, 2016
cloud server

Why cloud server hosting is essential for small business owners

Guest ContributorOctober 13, 2016

Kaigo Health PCAs ‘dedicated to erasing complexities in healthcare system’

Tim HinchliffeOctober 12, 2016

Publicize Zero launches to open-up PR to 100 million potential startups

Tim HinchliffeOctober 4, 2016