" />
Mobile

As tablet market matures, the iPad’s share falls sharply

As tablet market matures, the iPad’s share falls sharply
darren.mccarra@sociable.co'

This may sound a little shocking at first but in the days immediately after Christmas Apple’s share of the tablet market actually fell by 7.1%. This is, however, a sign that the tablet market is maturing rather than any beginning of the end predictions for Apple.

Although still dominant, the Apple iPad’s (all versions) market share fell by a massive 7.1% in the days after Christmas, and now stands at 78.9% according to data from Chitika, a company that sampled “hundreds of millions” of mobile traffic impressions across its ad network in North America only.

It’s worth noting that Chitika quantifies web share usage across devices, which is very distinct from unit sales figures.

Of course, Apple is selling more iPads than ever (although I’ve no hard figures for this holiday season), spurred on by the release of the iPad Mini in November last year. The iPad’s fall in market share is a sign that the tablet market is maturing as competition and consumer choice arrives.

Tablet market share percentages in January 2013

This competitive charge is being led by a fleet of Android-powered alternatives (it has also recently been reported how Google is attacking Apple from the inside out).

It’s also easy to see how increasingly important Android is becoming in the tablet arena as the top three tablet market share gainers over the Christmas period were all powered by Google’s mobile OS.

Amazon’s Kindle Fire tablet recorded the largest share gain over the holiday season, up 3% to 7.5% of the overall tablet market. Samsung’s Galaxy tablet range, Google’s two larger Nexus devices and Microsoft Surface all experienced small share gains.

Barnes & Noble had a disappointing Christmas, however, as sales “fell short of expectations” through December, despite introducing two new devices, the NOOK HD and NOOK HD+, in September.

The product category that Apple introduced almost three years ago with the release of the first iPad is no longer its own.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Mobile
darren.mccarra@sociable.co'
@darrenmccarra

Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.

More in Mobile

mobile app trends

7 Mobile App Development Trends That Are Happening Now

Alina KemMarch 27, 2017
cia iphone

CIA physically installed NightSkies tracking beacon in factory-fresh iPhones: Assange

Tim HinchliffeMarch 23, 2017
sharing economy

Paparide introduces Canadian collaborative transport platform to US sharing economy

Tim HinchliffeMarch 16, 2017
kickpin

KickPin interactive collage takes on Pinterest as a haven for all media types

Tim HinchliffeMarch 15, 2017
pokemon go cia

CIA-backed Pokemon GO a no-go in China due to security threat

Tim HinchliffeJanuary 10, 2017
skin cancer

Skin Cancer Risk App Saving Lives as People Turn to Tech Over Doctors

Tim HinchliffeJanuary 6, 2017
mobile app

Mobile App Trends for 2017 Infographic

Guest ContributorDecember 12, 2016
smartphone

12 things you miss when constantly staring at your smartphone

Guest ContributorNovember 25, 2016
road trip

Sygic lets you plan your next road trip with live route-sharing updates

Tim HinchliffeNovember 23, 2016