" />
Mobile

Facebook finishes 2012 as number one smartphone app

Facebook finishes 2012 as number one smartphone app
darren.mccarra@sociable.co'

Despite trailing Google Maps for most of 2012, Facebook catapulted in popularity through the final quarter to become the number one mobile app in terms of monthly unique users.

Data from the latest comScore Mobile Metrix ranking of the top smartphone apps shows that the combined number of unique monthly users of Facebook’s native apps across Android and iOS surpassed the previous leader, Google Maps, in September of last year for the first time.

2012: Facebook vs Google Maps on mobile

The data relates only to those in the United States and over the age of 18.

By December 2012, Facebook reached 85,574 unique monthly mobile users (with the above platform and demographic limitations), compared to the number two seed Google Maps on 74,631 unique monthly users.

Google Maps led the mobile app charge all through 2012 until September when Apple released iOS 6. iOS 6 was of course released with Apple’s new Maps apps – and all the ensuing controversy – replacing the pre-installed Google Maps app engineered by Apple. Since October, Google Maps has slowly been gaining ground again, and, with the release of an official Google Maps app last month, is sure to do so quite quickly in 2013.

2012: US smartphone app rankings

It’s also interesting to note that of the top six mobile apps across Android and iOS, five of those are Google-owned: Google Maps, Google Play, Google Search, Gmail, and YouTube. Perhaps Apple should be worried that the most popular apps on its platform are not those developed in-house, but apps developed by a competing (and winning) platform – Android.

Regarding app engagement, Facebook agains wins easily with 23% of all time spent using mobile apps going to Facebook. Another 3% of time is spent using Facebook-owned Instagram. Combined Google apps account for 10% of time spent on mobile apps.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Mobile
darren.mccarra@sociable.co'
@darrenmccarra

Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.

More in Mobile

smartphone

12 things you miss when constantly staring at your smartphone

Guest ContributorNovember 25, 2016
road trip

Sygic lets you plan your next road trip with live route-sharing updates

Tim HinchliffeNovember 23, 2016
autism

Brotherly love inspires Otsimo to ‘democratize autism education’

Tim HinchliffeNovember 16, 2016
travel

Traveler’s Tech: New Tools That Have Got Your Back While Globetrotting

Guest ContributorNovember 6, 2016
texting

Businesses turn to texting for more efficient communication and service

Tim HinchliffeOctober 27, 2016
voice recorder

Straight Outta Dubai: Wrappup Digital Voice Recorder Visualizes, Tracks Meeting Highlights Live

Tim HinchliffeOctober 14, 2016
google pixel

7 Reasons why Google Pixel XL Beats Apple iPhone 7

Guest ContributorOctober 10, 2016
fitness apps

Social fitness apps should inspire motivation with competition, education

Tim HinchliffeOctober 9, 2016
mobile app

Connecting passion with promotion for mobile app marketing strategies

Guest ContributorOctober 2, 2016