Mobile

Wajam’s iPhone app brings social results to multiple apps

Wajam’s iPhone app brings social results to multiple apps
piers.scott@sociable.co'

If you mention the words “Apple” and “patent” in the same sentence in tech circles these days you’re going to get a few raised eyebrows.  But Wajam’s latest iOS-related patent should put your mind to rest.

Wajam’s iPhone app does something that sounds rather simple – it shows relevant content from your social networks in mobile Safari and Google Maps.  But this was previously imposable to do with Apple’s existing SDK; Wajam has developed a patented work around which allows its app to inject results into others.

The app does this by routing the iPhone’s web traffic through Wajam’s proxy and then delivering social networking results into users’ Google Web searches and Google Maps searches.    Wajam (Facebook | LinkedIn | @wajam) says that users’ data is secure and the company is accredited by the industry-leading TRUSTe web privacy service, as well as McAfee and Norton.

Beyond the technology the app, like its Desktop version, shows content from Twitter, Facebook, and Google+, alongside searches on Safari and Google Maps.

Wajam’s Founder and CEO, Martin-Luc Archambault, says it’s about taking your friends with you where ever you go;

“Bringing Wajam to the iPhone is an incredible breakthrough that gives mobile users the ability to access their friends’ recommendations in the apps they already love and use. Research tells us that 90% of people consult with a friend or expert before making a decision.  Prior to Wajam, no one had been able to integrate all your Facebook, Twitter & Google+ data within a typical Google search…and now we have designed a way to take that experience mobile.

I think Apps should be able to communicate between each other and I think with this release, we are showing how amazing your phone would be if Apple, Facebook and Google were friends and wanted to do business together. “

Android and Windows Phone 7 versions are planned with greater support for other search engines and popular sites.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Mobile
piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Mobile

music video

Irish startup Pulp lets you create music videos with stunning filters on iOS

Tim HinchliffeSeptember 14, 2016
sharing economy

Lendogram optimizes Sharing Economy, offers alternative to throw-away consumerism

Tim HinchliffeSeptember 6, 2016
fitness app

Social fitness app Racefully sprints to $213K connecting runners in real-time

Tim HinchliffeSeptember 2, 2016
travelers

Travello app connects travelers with like-minded souls on the go

Tim HinchliffeAugust 19, 2016
intimacy

Pillow creatively connects couples to nurture intimacy

Tim HinchliffeAugust 18, 2016
anonymous apps

Beyond cyberbullying: Inside the hidden potential of anonymous apps

Guest ContributorAugust 1, 2016
Citizen Journalism

Why citizen journalism apps are needed to combat corporate media bias

Tim HinchliffeJuly 26, 2016
Digital Documentation

Startup Week: LiquidText most compatible iOS digital documentation app

Tim HinchliffeJune 22, 2016
AI Assisted Scheduit

Startup Week: Scheduit creates 1st AI assisted networking app for event engagement

Oliver GriffinJune 21, 2016