" />
Mobile

Wajam’s iPhone app brings social results to multiple apps

Wajam’s iPhone app brings social results to multiple apps
piers.scott@sociable.co'

If you mention the words “Apple” and “patent” in the same sentence in tech circles these days you’re going to get a few raised eyebrows.  But Wajam’s latest iOS-related patent should put your mind to rest.

Wajam’s iPhone app does something that sounds rather simple – it shows relevant content from your social networks in mobile Safari and Google Maps.  But this was previously imposable to do with Apple’s existing SDK; Wajam has developed a patented work around which allows its app to inject results into others.

The app does this by routing the iPhone’s web traffic through Wajam’s proxy and then delivering social networking results into users’ Google Web searches and Google Maps searches.    Wajam (Facebook | LinkedIn | @wajam) says that users’ data is secure and the company is accredited by the industry-leading TRUSTe web privacy service, as well as McAfee and Norton.

Beyond the technology the app, like its Desktop version, shows content from Twitter, Facebook, and Google+, alongside searches on Safari and Google Maps.

Wajam’s Founder and CEO, Martin-Luc Archambault, says it’s about taking your friends with you where ever you go;

“Bringing Wajam to the iPhone is an incredible breakthrough that gives mobile users the ability to access their friends’ recommendations in the apps they already love and use. Research tells us that 90% of people consult with a friend or expert before making a decision.  Prior to Wajam, no one had been able to integrate all your Facebook, Twitter & Google+ data within a typical Google search…and now we have designed a way to take that experience mobile.

I think Apps should be able to communicate between each other and I think with this release, we are showing how amazing your phone would be if Apple, Facebook and Google were friends and wanted to do business together. “

Android and Windows Phone 7 versions are planned with greater support for other search engines and popular sites.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Mobile
piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Mobile

cia iphone

CIA physically installed NightSkies tracking beacon in factory-fresh iPhones: Assange

Tim HinchliffeMarch 23, 2017
sharing economy

Paparide introduces Canadian collaborative transport platform to US sharing economy

Tim HinchliffeMarch 16, 2017
kickpin

KickPin interactive collage takes on Pinterest as a haven for all media types

Tim HinchliffeMarch 15, 2017
pokemon go cia

CIA-backed Pokemon GO a no-go in China due to security threat

Tim HinchliffeJanuary 10, 2017
skin cancer

Skin Cancer Risk App Saving Lives as People Turn to Tech Over Doctors

Tim HinchliffeJanuary 6, 2017
mobile app

Mobile App Trends for 2017 Infographic

Guest ContributorDecember 12, 2016
smartphone

12 things you miss when constantly staring at your smartphone

Guest ContributorNovember 25, 2016
road trip

Sygic lets you plan your next road trip with live route-sharing updates

Tim HinchliffeNovember 23, 2016
autism

Brotherly love inspires Otsimo to ‘democratize autism education’

Tim HinchliffeNovember 16, 2016