Google+ has just rolled-out a dedicated embeddable share button that Google hopes will encourage users to post more content to its developing social layer.
While sharing of content to Google+ is currently possible via the now established +1 button, a dedicated share button makes this process quicker and easier, and removes some of the ambiguity and uncertainty that still surrounds the +1 button.
So with the current +1 button, a user is shown an optional share bubble after +1′ing a page (try it on this post!). The new share button does away with the need to first +1 a page before being able to share it directly to Google+.
On a practical note the text ‘Share’ is a far greater call to action than ‘+1′ and brings the button more on par with those offered by Facebook and Twitter. We wouldn’t be surprised if the Share button replaces the current +1 button, at least on publishers’ websites.
Expect the Google+ Share button to make its way onto our share column soon.