" />
Social Media

How much is a single tweet or Facebook status update worth?

How much is a single tweet or Facebook status update worth?
darren.mccarra@sociable.co'
Credit: Ildar Sagdejev via Wikimedia Commons

Credit: Ildar Sagdejev via Wikimedia Commons

Every time you tweet, post a Facebook status update or pin something on Pinterest, you help contribute to that respective company’s revenue. But just how much? Is it possible to express, in terms of revenue, the value of a single tweet, for example?

Backupify, a backup provider for cloud-based data, has done just that. The maths are relatively simple (perhaps too simplistic) but do give a nice indication of each company’s ability to monetise its user base.

Backupify took nine different social networks and services – Dropbox, Facebook, Foursquare, Instagram, LinkedIn, Path, Pinterest, Twitter and Yelp – and calculated, roughly, the amount of revenue each user helps a company earn by dividing each company’s valuation by number of users. Here are the findings;

  • Dropbox – $80.00 per user
  • Facebook – $118.34
  • Foursquare – $40.00
  • Instagram – $18.52
  • LinkedIn – $104.46
  • Path – $12.50
  • Pinterest – $28.09
  • Twitter – $71.43
  • Yelp – $21.21

Facebook is able to monetise its user base greater than any of the other eight services, while Path extracts the least amount of revenue from each user. To get the value of a single tweet or a single pin, backupify divided each company’s estimated annual revenue by the number of entities shared, posted, uploaded, etc, on each service. The results are as follows;

  • Facebook post – $0.024
  • Foursquare check-in – $0.40
  • LinkedIn search – $0.124
  • Path update – $0.50
  • Tweet – $0.001
  • Yelp review – $9.13

So Facebook earns 24 times more per content share than Twitter does per tweet, and Yelp earns 380 times more per review than Facebook does per content share. The maths are interesting but $0.40 for a single Foursquare check-in or $9.13 for a single review on Yelp does seem a little high.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media
darren.mccarra@sociable.co'
@darrenmccarra

Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.

More in Social Media

visual-content-social

How Visual Content Impacts Your Social Media Presence

Guest ContributorOctober 24, 2016
facebook at work

Slack partners with Salesforce just before launch of Facebook at Work

Tim HinchliffeSeptember 28, 2016
napalm girl

Facebook reinstates Napalm Girl photo after censoring its historical context

Tim HinchliffeSeptember 9, 2016
federal reserve

Why the hell did the Federal Reserve create a Facebook page? A troll’s paradise

Tim HinchliffeAugust 24, 2016
lifestage

Facebook’s Lifestage app for teens is ripe for untapped data collection

Tim HinchliffeAugust 22, 2016
chatbots

Trove Market sends in the chatbots for Ecommerce home goods platform

Tim HinchliffeJuly 27, 2016
south sudan

South Sudan: How 1 Facebook post may have sparked 26K exodus to Uganda

Tim HinchliffeJuly 23, 2016
blocking whatsapp

What’s up with blocking WhatsApp? Information control in Brazil, Turkey & Zimbabwe

Tim HinchliffeJuly 19, 2016
turkey coup

Turkey coup: to control social media is to influence the outcome

Tim HinchliffeJuly 16, 2016