" />
Social Media

Twitter’s advice to marketers, “push while the door is open”

Twitter’s advice to marketers, “push while the door is open”

Brands that want to succeed in marketing on Twitter need to plan ahead and also be spontaneous, according to the Managing Director at Twitter Ireland, Stephen McIntyre.

McIntyre was speaking at a packed session during today’s Web Summit in Dublin. Giving attendees a unique view of data from Twitter’s own analytics, McIntyre showed how US, UK, and Irish brands have successfully used the platform to drive traffic and sales.

“Push when the door is open”

According to McIntyre, successful marketers will prepare tweets in advance, and post messages at the opportune moment. For this he cites Adidas UK’s congratulatory tweet to Andy Murray, the first British man to win Wimbledon in 77 years.

Adidas’ tweet was posted just seconds after Murray’s success, which McIntyre says allowed the company to ride the emotional high that other Twitter users were feeling. By preparing this tweet in advance Adidas was able to capitalise on the event. As another example McIntyre points to this message from Visit England’s Twitter account. They posted this tweet just moments after the English soccer team lost on penalties to Italy.

This tweet has since received over 9,000 retweets.

Looking to Ireland, McIntyre says that Irish marketers have not taken advantage of similar sporting events in the country, meaning they could be missing out on potential marketing coups. The advice here for marketers is to look at the news and sports agenda and see how and where your brand can add to, or even lead, the conversation.

Be spontaneous

But not every tweet needs to be thought through so heavily. Speaking from his own experience McIntyre showed how one Irish coffee shop became Twitter Dublin’s favourite through some well timed tweets.

After he posted a photo of Twitter Dublin’s new office, @cupdublin, responded with a simple message, composed on the sender’s phone. This spontaneous tweet was enough to bring a few of Twitter Dublin’s flock through Cup’s doors.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Social Media

instagram post trending

Instagram hashtags: how to get your post trending

Kavinesh ArumugamOctober 18, 2017
HashtagWithMyBae HashtagBestSmoothieEver

Why ratings and reviews are for products, not people

Daniel SanchezOctober 17, 2017
instagram stories polling

How businesses can leverage Instagram Stories’ polling feature

Kavinesh ArumugamOctober 10, 2017
Privacy in the age of performance crime fighting

Why privacy is becoming a collateral of crime fighting

Daniel SanchezOctober 6, 2017
social media marketing

The role of Artificial Intelligence in revolutionizing social media marketing

Boris DzhingarovSeptember 28, 2017
tech grew up

Tech sector issues: 4 ways big tech grew up this year

Ben AllenSeptember 25, 2017

Punks at heart: the tech-savvy reinvention of corporate social responsibility

Daniel SanchezSeptember 20, 2017
twitter bots ddos

Twitter bots launch new generation DDoS attack to deny freedom of speech

Zac LavalSeptember 16, 2017
technology Harvey and Irma

How technology brought communities together in a fight against Harvey and Irma

Zac LavalSeptember 15, 2017