" />
Technology

Innovative drivers smack BombTech Golf on course to 400% growth without retailers

Innovative drivers smack BombTech Golf on course to 400% growth without retailers

By engineering state of the art golf clubs and cutting out the middlemen — the retailers, BombTech Golf’s business model allows for a 400% increase in growth since its inception.

What started as a home project by a passionate golf enthusiast turned entrepreneur after getting laid off with a baby on the way, BombTech Golf has seen a 400% growth based on an industry-disrupting business model.

Tyler “Sully” Sullivan completed the first model of his world-class Grenade Driver in 2013 in collaboration with the University of Vermont in Burlington, and he has broken through where most have failed.

Since then, Sully’s golf clubs have gone straight to the people who cherish them most, and with direct-to-consumer pricing, he has cut out the middlemen to eliminate markups in retail.

golf tech

BombTech Golf’s Business Model

No pros, no woes

Another major reason why BombTech Golf is able to maintain its affordability is that it doesn’t have to worry about contracts with golf pros.

“Performance should not be expensive. No pro contracts and no retail means you get more. I only care about the the regular golfer,” says Sully.

Just listening to Sully sigh as he contemplates where to begin when dealing with golf pros is indicative of how off-course the golf club industry is as it is a marketing-first, engineering-second type of racket.

“Ohh… the pros!” says Sully, adding, “Any top 100 pro — and I can’t speak for every single guy — but typically they play with clubs that they are paid to play. Our model is direct-to-consumer, with no traditional marketing, and that means no pro contracts.”

An Entrepreneur article highlighting BombTech Golf’s launch quotes industry analyst Casey Alexander on the overwhelming odds Sully faced getting his company swinging off the ground.

“The golf club business is an oligopoly. There are no Tesla Motors in golf. It’s like trying to roll a rock up a really big hill,” he said.

“Although tour winnings can be worth several million dollars a year,” writes ESPN, “it’s the logos golfers place on their collars, shirtfronts and hats — and other sponsorship deals — that can bring in tens of millions of dollars per year in earnings.”

In January of this year, Tiger Woods signed a multi-year endorsement deal with golf club manufacturers, TaylorMade — one of the few companies that dominate the industry, since Nike quit making golf equipment.

Although the amount Woods would receive wasn’t disclosed, in 2012 he received a whopping $62 million in various endorsements, according to ESPN.

Sully couldn’t give two hoots about catering to big name endorsements, but he focuses instead on delivering the best quality product directly to the people that matter most, his loyal customers, to whom BombTech Golf offers a 60 day, money-back guarantee.

View Comments (1)

1 Comment

  1. bobricesenior@gmail.com'

    Bob R

    March 29, 2017 at 6:28 PM

    I have many BombTech products, they are great. Its a good story

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology
@TimHinchliffe

Tim Hinchliffe is a veteran journalist whose passions include writing about how technology impacts society and Artificial Intelligence. He prefers writing in-depth, interesting features that people actually want to read. Previously, he worked as a reporter for the Ghanaian Chronicle in West Africa, and Colombia Reports in South America. tim@sociable.co

More in Technology

ottawa tech scene

Ottawa tech scene still booming with $1M raised by membership management platform

Tim HinchliffeJune 22, 2017
betakit 150

BetaKit 150 Speakers Will Highlight AI, Innovation and How Canada Can Beat Silicon Valley

Tim HinchliffeJune 20, 2017

How Mixed Reality is Transforming Collaborative Cancer Research

Tim HinchliffeJune 14, 2017
vaping

Tobacco-flavored e-liquid gives aficionados an alternative vaping choice: review

Tim HinchliffeJune 13, 2017
payments solution

An honest payments solution to help SMBs grow combining great tech with security

Tim HinchliffeJune 10, 2017
sales

Qurious launches real-time voice AI that helps rambling sales reps seal the deal

Tim HinchliffeJune 8, 2017
monitor humanitarian crises

How Microsoft developers use ‘real life code’ to help UN monitor humanitarian crises

Tim HinchliffeJune 7, 2017
ottawa tech

Ottawa’s demand for tech talent surges as multinational brands continue to expand in Canada’s capital

Tim HinchliffeJune 6, 2017
ransomware wannacry

WannaCry Ransomware Lives Up to Its Name — but Something Else Will Make You Wanna Scream

Melissa ThompsonJune 3, 2017