" />
Technology

Tablet use: gaming, reading & a little bit of social #infographic

Tablet use: gaming, reading & a little bit of social #infographic
piers.scott@sociable.co'

Yesterday we asked, “Are tablets turning us more into consumers than creators?” Continuing that theme, here’s how comScore’s data suggests US tablet owners use their devices.

We play more than we read and while we might be social, it’s not as often as you might think, that’s what this infographic released by comScore’s Teblens suggests.

The infographic is based on a study that analysed data from 6,000 users over three months, finishing in June 2012;  just a month before the release of Google’s bestselling Nexus 7 tablet. The data reports that in the US tablet ownership is split evenly between men and women and about 55% of these have a higher than average household income (of over $75k).

So, what does the data say? The average US tablet user is more likely to spend their time playing games (7 out of every 10 users) than reading (6 out of every 10). Very few users, about 25%, have paid to watch video online. But while tablet users like to play and read only 50% listen to music via their tablet.

As for social networking, 2 out of every 3 tablet users access social networking sites but only 33% of tablet users access these every day – although the data doesn’t say how long users spend on their social networks.

It would seem that only a few users are comfortable making purchases using their tablets. Along with the 25% of users that have paid to watch video on their tablets only 39% have purchased physical goods. Some 44% access their bank accounts via their tablet but only 36% access their credit card data.

In business terms tablets are still in the early adopter stage, meaning the market still has a long way to go before the market matures but comScore’s data gives us a fascinating insight into how we are currently using our new gadgets.

comScore's TabLens Infographic - Usage in the US

comScore TabLens provides an in-depth, monthly view into U.S. tablet ownership and usage – comScore Infographic

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology
piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Technology

pr industry

Can software benefit the PR industry? This Medellin startup already bet on it

Tim HinchliffeDecember 8, 2016
uber

Driverless vehicle competition revs-up with Uber’s AI startup acquisition

Tim HinchliffeDecember 5, 2016
cloud computing

Cloud computing platforms: which one leads the pack?

Guest ContributorDecember 3, 2016
salesforce

‘AI is the electricity of this era’: Salesforce

Tim HinchliffeNovember 30, 2016
spacex

SpaceX, Facebook Internet from above: Digital Colonialism or Liberation?

Tim HinchliffeNovember 22, 2016
working-on-online-security

A closer look at IT risk management and measurement in 2016

Guest ContributorNovember 21, 2016
cheating

Using Tech to Trap Tricksters: How Can US Colleges Curb Entrance Cheating Epidemic?

Guest ContributorNovember 19, 2016
cashless

India’s ban on paper money, cashless societies, and the loss of freedom

Tim HinchliffeNovember 18, 2016
cloud wars

Microsoft, Google take ‘cloud wars’ to DEVintersection Europe 2016

Liz SutcliffeNovember 17, 2016