Tablet use: gaming, reading & a little bit of social #infographic

Tablet use: gaming, reading & a little bit of social #infographic

Yesterday we asked, “Are tablets turning us more into consumers than creators?” Continuing that theme, here’s how comScore’s data suggests US tablet owners use their devices.

We play more than we read and while we might be social, it’s not as often as you might think, that’s what this infographic released by comScore’s Teblens suggests.

The infographic is based on a study that analysed data from 6,000 users over three months, finishing in June 2012;  just a month before the release of Google’s bestselling Nexus 7 tablet. The data reports that in the US tablet ownership is split evenly between men and women and about 55% of these have a higher than average household income (of over $75k).

So, what does the data say? The average US tablet user is more likely to spend their time playing games (7 out of every 10 users) than reading (6 out of every 10). Very few users, about 25%, have paid to watch video online. But while tablet users like to play and read only 50% listen to music via their tablet.

As for social networking, 2 out of every 3 tablet users access social networking sites but only 33% of tablet users access these every day – although the data doesn’t say how long users spend on their social networks.

It would seem that only a few users are comfortable making purchases using their tablets. Along with the 25% of users that have paid to watch video on their tablets only 39% have purchased physical goods. Some 44% access their bank accounts via their tablet but only 36% access their credit card data.

In business terms tablets are still in the early adopter stage, meaning the market still has a long way to go before the market matures but comScore’s data gives us a fascinating insight into how we are currently using our new gadgets.

comScore's TabLens Infographic - Usage in the US

comScore TabLens provides an in-depth, monthly view into U.S. tablet ownership and usage – comScore Infographic


Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Technology

Train Station

What your Leap Card knows about you

Piers Dillon ScottMay 19, 2014
driving signs

From 2015 cars in the EU will automatically call emergency services after crashing

Piers Dillon ScottMarch 2, 2014
Google's Nexus 7 tablet has done away with a rear-facing camera entirely, opting instead for only a front-facing camera for video chat

The best tablets to buy this Christmas for kids (both big & small)

Ciaran TreacyDecember 4, 2013
Apple are expanding their European footprint ahead of iPhone 5 announcement

Apple – US and EU authorities want to access your iCloud data

Piers Dillon ScottNovember 5, 2013
Nokia Lumia 820 Windows Phone

Could Microsoft be the next Apple?

Ciaran TreacyOctober 27, 2013
Dublin City street art

Google Maps’ new satellite imagery captures a changing Dublin

Piers Dillon ScottOctober 24, 2013

Starbucks and McDonalds, not Google or Nokia, will decide the future of wireless charging

Ciaran TreacyMay 20, 2013
Eiffel Tower in 1971

How to easily find any location’s coordinates with the Google Maps’ app

Piers Dillon ScottMay 11, 2013
Google glass

Sure, Google Glass emits radiation but it’s too early to start worrying

Piers Dillon ScottMay 10, 2013