" />
Technology

Tablet use: gaming, reading & a little bit of social #infographic

Tablet use: gaming, reading & a little bit of social #infographic
piers.scott@sociable.co'

Yesterday we asked, “Are tablets turning us more into consumers than creators?” Continuing that theme, here’s how comScore’s data suggests US tablet owners use their devices.

We play more than we read and while we might be social, it’s not as often as you might think, that’s what this infographic released by comScore’s Teblens suggests.

The infographic is based on a study that analysed data from 6,000 users over three months, finishing in June 2012;  just a month before the release of Google’s bestselling Nexus 7 tablet. The data reports that in the US tablet ownership is split evenly between men and women and about 55% of these have a higher than average household income (of over $75k).

So, what does the data say? The average US tablet user is more likely to spend their time playing games (7 out of every 10 users) than reading (6 out of every 10). Very few users, about 25%, have paid to watch video online. But while tablet users like to play and read only 50% listen to music via their tablet.

As for social networking, 2 out of every 3 tablet users access social networking sites but only 33% of tablet users access these every day – although the data doesn’t say how long users spend on their social networks.

It would seem that only a few users are comfortable making purchases using their tablets. Along with the 25% of users that have paid to watch video on their tablets only 39% have purchased physical goods. Some 44% access their bank accounts via their tablet but only 36% access their credit card data.

In business terms tablets are still in the early adopter stage, meaning the market still has a long way to go before the market matures but comScore’s data gives us a fascinating insight into how we are currently using our new gadgets.

comScore's TabLens Infographic - Usage in the US

comScore TabLens provides an in-depth, monthly view into U.S. tablet ownership and usage – comScore Infographic

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology
piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Technology

solar energy

Tech & Home Solar Energy: What The Future Holds

Guest ContributorJuly 28, 2016
Aquila

Aquila: Facebook’s drone to monopolize connectivity in developing nations

Tim HinchliffeJuly 21, 2016
pokemon go

CIA-backed, NSA-approved Pokemon GO users give away all privacy rights

Tim HinchliffeJuly 18, 2016
Student Networking

Goodwall student networking showcases achievements to realize potential

Tim HinchliffeJuly 7, 2016
IoT

Merging IoT with future-proof facility management for automation systems

Guest ContributorJune 27, 2016
Video Sharing Clipchamp

Startup Week: Clipchamp’s ‘boundless’ video sharing opps give voice to 1000s

Tim HinchliffeJune 23, 2016
HR GoCo

Startup Week: GoCo’s all-in-one HR platform simplifies small business management

Tim HinchliffeJune 21, 2016
Drones

Saviors in the Sky: could drones save 100s of construction workers’ lives each year?

Guest ContributorJune 18, 2016
VR Education

How VR will give students an unimaginable education

Guest ContributorJune 1, 2016