" />
Web

Is Google Consumer Surveys a viable revenue stream for publishers?

Is Google Consumer Surveys a viable revenue stream for publishers?

Google announced Consumer Surveys earlier today, a new service that hopes to create an alternative and viable revenue stream for publishers, while providing near real-time accurate market research data for businesses.

Publishers get paid for hosting micro-surveys like a simple multiple choice question about cereal box packaging, for example. Micro-surveys exist between the user and the content they are accessing – a type of fluid paywall that gets removed once a single, simple question is answered.

Consumer Surveys sample micro-survey

Consumer Surveys sample micro-survey

Consumer Surveys will cost businesses as little as 10c per response, but what percentage of this is given to the publisher is unknown.

Responses given are “completely anonymous” and won’t be used at a later stage in targeted ads. The Texas Tribune, Star Tribune and Adweek have already begun testing the service on their sites.

The model is interesting and one that appears to adhere to everyone’s need; users still get to read content for free, publishers find an alternative revenue source and businesses learn more about what their customers want.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Web
@darrenmccarra

Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.

More in Web

charlottesville tech

Diversity, Privacy, Immigration and White House Councils: Charlottesville is Nexus Between Rocks and Hard Places Tech CEOs Sit Among

Ben AllenAugust 18, 2017
internet addiction

The Crippling Impact of Internet Addiction: Boot Camps, Abuse, and Murder

Sam Brake GuiaAugust 15, 2017
microsoft decoded

Microsoft DECODED Show Season 2 to kick off with special screening in SF

Tim HinchliffeAugust 8, 2017
net neutrality committee

Big Tech CEOs Are a No-Show On Net Neutrality Committee Hearing Deadline

Ben AllenAugust 1, 2017
smallpdf

Smallpdf reaches 10 million monthly users

Ben AllenJuly 28, 2017
dark web attack

Governments unite in a coordinated attack on the dark web’s biggest markets

Sam Brake GuiaJuly 28, 2017
enterprise content management

Meet the Startup Looking to Disrupt the $28B Enterprise Content Management Market

Omar ElorfalyJuly 27, 2017
ai article

5 Things You Should Know Before You Read ANOTHER AI Article

Ben AllenJuly 27, 2017
artificial intelligence bullies

Artificial Intelligence is Learning to Take Down Internet Bullies

Sam Brake GuiaJuly 26, 2017