" />
Web

Still awaiting guidance on the EU Cookie Directive

Still awaiting guidance on the EU Cookie Directive

Oliver Emberton, owner of SilkTide – a website analysis company, has produced this 2.5 minute video to explain the controversial EU cookie directive, which was supposed to come into law across the 27 member states in May this year.

Illegal Cookies

Credit: SilkTide

Read more about the Cookie Directive here.

According to the directive websites in the EU must ask for users’ permission before placing a cookie on their computer.  Although the directive is designed to guarantee user privacy some argue it goes too far and effectively makes a common and predominantly harmless technology illegal.

A cookie is a text file which websites use to store information; such as site preferences, track users; and serve ads.  Although somewhat emotive the video explains the confusion surrounding the directive well.

The UK was one of only three countries to bring in a law based on the directive, although as Emberton reports, the UK governing body will not prosecute sites which continue to use cookies without asking the user’s permission until May 2012.

In Ireland William Fry Solicitors have been pursuing the country’s Data Protection Commissioner for clarifications since the end of May, following the Office’s announcement that it would publish guidelines into the Irish interpretation of the directive. An announcement from the solicitors’ office published on May 31 said,

“The new provisions have raised concerns amongst website operators who fear the practical implications of having to obtain user consent each time a cookie is placed on a user’s computer. All interested parties will be keeping a close eye on how the new legislation transposing the Cookie Directive will be worded and interpreted in Ireland. The Office of the Data Protection Commissioner has stated that it will publish guidance in order to assist relevant parties in complying with the new provisions.”

Some three weeks since the article’s publication no guidance has been issued by the Data Protection Office and the situation is still somewhat confused; the country’s Department of Communications, has also not issued guidance on the matter itself – even though its own site still uses Google Analytics.  Ireland’s communications regulator, Comreg, which also uses Google Analytics on its site, further muddies the water by describing cookies as a “type of spyware…[that] provide important functionality for Internet websites and are used for legitimate marketing purposes.”

We’ll have more as soon as the Commissioner publishes guidance.

Story via Arekibo Digital | SilkTide | William Fry

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Web
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Web

latin america tech publication

Fiesta! Latin America’s geekiest tech publication turns 5

Tim HinchliffeOctober 13, 2017

New blockchain-SAP marketplace ushers in ‘second generation of the internet’

Nicolas WaddellOctober 6, 2017
advertising tech

Advertising in a tech-driven world

Boris DzhingarovOctober 6, 2017
blockchain p2p

Web 3.0: using blockchain to build a P2P internet

Ben AllenOctober 3, 2017
food waste nigeria

The startup cutting down food waste in Nigeria

Sam Brake GuiaSeptember 28, 2017
data retention

Data retention fails to improve search results: study

Ben AllenSeptember 27, 2017
tech grew up

Tech sector issues: 4 ways big tech grew up this year

Ben AllenSeptember 25, 2017
bodega startup

What mistake did ‘Bodega’ startup make to cause all this anger? perspective

Ben AllenSeptember 15, 2017
fake news

How to put out the fake news wildfire

Zac LavalSeptember 12, 2017