" />
Web

Still awaiting guidance on the EU Cookie Directive

Still awaiting guidance on the EU Cookie Directive
piers.scott@sociable.co'

Oliver Emberton, owner of SilkTide – a website analysis company, has produced this 2.5 minute video to explain the controversial EU cookie directive, which was supposed to come into law across the 27 member states in May this year.

Illegal Cookies

Credit: SilkTide

Read more about the Cookie Directive here.

According to the directive websites in the EU must ask for users’ permission before placing a cookie on their computer.  Although the directive is designed to guarantee user privacy some argue it goes too far and effectively makes a common and predominantly harmless technology illegal.

A cookie is a text file which websites use to store information; such as site preferences, track users; and serve ads.  Although somewhat emotive the video explains the confusion surrounding the directive well.

The UK was one of only three countries to bring in a law based on the directive, although as Emberton reports, the UK governing body will not prosecute sites which continue to use cookies without asking the user’s permission until May 2012.

In Ireland William Fry Solicitors have been pursuing the country’s Data Protection Commissioner for clarifications since the end of May, following the Office’s announcement that it would publish guidelines into the Irish interpretation of the directive. An announcement from the solicitors’ office published on May 31 said,

“The new provisions have raised concerns amongst website operators who fear the practical implications of having to obtain user consent each time a cookie is placed on a user’s computer. All interested parties will be keeping a close eye on how the new legislation transposing the Cookie Directive will be worded and interpreted in Ireland. The Office of the Data Protection Commissioner has stated that it will publish guidance in order to assist relevant parties in complying with the new provisions.”

Some three weeks since the article’s publication no guidance has been issued by the Data Protection Office and the situation is still somewhat confused; the country’s Department of Communications, has also not issued guidance on the matter itself – even though its own site still uses Google Analytics.  Ireland’s communications regulator, Comreg, which also uses Google Analytics on its site, further muddies the water by describing cookies as a “type of spyware…[that] provide important functionality for Internet websites and are used for legitimate marketing purposes.”

We’ll have more as soon as the Commissioner publishes guidance.

Story via Arekibo Digital | SilkTide | William Fry

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Web
piers.scott@sociable.co'
@pdscott

Piers Dillon-Scott is co-editor of The Sociable and writes about stuff he finds. He likes technology, media, and using the Oxford comma (because it just makes sense).

More in Web

syrian children

Syrian children ask Pokemon users to save them from hell on earth

Tim HinchliffeJuly 22, 2016
#prayforsyria

#PrayForSyria trending worldwide after ‘US-led airstrike kills 60 civilians’

Tim HinchliffeJuly 20, 2016
turkey coup erdogan revenge

Turkey coup: 6K arrested for treason as govt turns to mob to reinstate death penalty

Tim HinchliffeJuly 17, 2016
terrorism

How overreaction to terrorism has far more casualties than attacks alone

Tim HinchliffeJuly 15, 2016
affordable education

Affordable education worldwide available through global university

Tim HinchliffeJuly 12, 2016
tapas-team-sf

Startup Week: ‘Poor quality not in our DNA’ says Tapas Media exec

Tim HinchliffeJune 22, 2016
Cloud Storage

7 key benefits using cloud storage knowledge base

Guest ContributorJune 16, 2016
Student Loan

B2C startup fixing broken student loan process

Tim HinchliffeJune 15, 2016
ecommerce wordpress

5 WordPress themes making eCommerce sexy

Guest ContributorJune 8, 2016