" />
Web

YouTube SEO: Make your videos more searchable by adding context

YouTube SEO: Make your videos more searchable by adding context
darren.mccarra@sociable.co'

While the age-old metaphor of ‘content is king’ is more important than ever in today’s Internet of ubiquitous publishing, context must not be overlooked.

In this brief article we describe the importance of providing context to video published on YouTube. However, the principles applied here can be used and replicated on just about any other publishing platform.

In an article posted to YouTube’s blog this week, the video sharing site outlines the importance of adding context to videos, and specifically the role of context in assisting YouTube’s review team when assessing flagged content (content that break YouTube’s Community Guidelines – like graphic videos).

The main benefit of context from a user’s point-of-view is that video is more easily searchable and understandable, and garners more views, shares and YouTube channel subscriptions as a result.

Similar to other forms of search engine marketing, choosing an appropriate video title is hugely important. As described by YouTube, avoid vague titles like ‘Shocking deaths and fighting’, but instead choose a very specific and informative one, like ‘The Maspero Massacre | 9/10/11 | What Really Happened’. Think about how those that might be interested in your video would search for it, and perhaps add a date to disambiguate it with similar events.

Write two to three sentences about your video in its description field. Include the very obvious; who, what, where, when and why. As if narrating the video, provide a brief synopsis of its contents, and add video annotations where appropriate.

Categorise your video and add five to seven relevant, descriptive keywords. Choose an enticing video thumbnail to increase video click through rates within YouTube video search, but also on Google Search.

You’ve gone to the trouble of capturing a great video. Now contextualise it so that others can find it.

View Comments (1)

1 Comment

  1. theycallmebrock

    February 27, 2013 at 9:36 PM

    “@thesociable: YouTube SEO: Make your videos more searchable by adding context: http://t.co/CWcq3ktM15 by @darrenmccarra” #ec457

Leave a Reply

Your email address will not be published. Required fields are marked *

Web
darren.mccarra@sociable.co'
@darrenmccarra

Darren McCarra is co-editor of The Sociable. He has a keen interest in photography, all things mobile, and writing about technology and social media. You can follow him on Twitter, Facebook and Google+.

More in Web

julian assange

Tickets for Q&A with Julian Assange go on sale despite rumors he’s missing

Tim HinchliffeNovember 30, 2016
snoopers

Tech-illiterate Parliament passes 500 page Snoopers bill into UK law

Tim HinchliffeNovember 29, 2016
smart-home

Vivaldi browser syncs IoT with smart-home lighting control

Tim HinchliffeNovember 24, 2016
trump hiring

Trump hiring candidates who ‘Won’t Embarrass the President’: How to apply

Tim HinchliffeNovember 14, 2016
losing traffic

5 ways to prevent your website from losing traffic

Guest ContributorNovember 13, 2016
attention

6 Tips for Writing Winning Content for Short Attention Span Readers

Guest ContributorNovember 5, 2016
seo monitoring

12 Free SEO Monitoring and Analysis Tools Every Business Needs

Guest ContributorOctober 30, 2016
cms-knife

A Publisher’s Swiss Army Knife: The Main Challenges to Creating a World Class CMS Platform

Guest ContributorOctober 28, 2016
ivy league

Winning A Place At An Ivy League School In The New Global Economy

Guest ContributorOctober 26, 2016