Ayesha Mathews-Wadhwa

Ayesha Mathews-Wadhwa is Founder and Creative Director of PixInk, a San Francisco-based design microagency serving a macro niche: businesses marketing to women, who drive 83% of purchase decisions. She nurtures emerging brands and strengthens iconic ones through powerful design, insight and a deep understanding of the female shopper. PixInk’s microagency structure works extremely well for iconic yet nimble brands such as Apple, Facebook, Oracle, Cat Footwear, Riverbed, Camel, Sephora and Picaboo, among others.

Business

As women wield increasing economic & social power online, what does this mean for e-commerce?

Ayesha Mathews-Wadhwa11 years ago

2.04K

In her latest editorial Ayesha Mathews-Wadhwa, founder and Creative Director of PixInk explains how women are wielding more economic power online, a fact that e-commerce sites ignore at their peril.

Business

Do social media marketers underestimate women?

Ayesha Mathews-Wadhwa11 years ago

6.33K

Women are a force to be reckoned with in social media but do social media marketers understand this?

Brains Byte Back

Brains Byte Back interviews startups and industry leaders that tap into how our brains work. Together with our guests, we explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you’re interested in ideas that push the needle, and future-proofing for the new information age, join us every other Friday on Spotify, Apple Podcast, or wherever you listen to your podcast.

Episode Description below⬇️

Leave an iTunes review here – https://apple.co/3i60XWu

Subscribe on Youtube here – https://bit.ly/3o1M4Z3

Find out more about our sponsor Publicize here – https://bit.ly/3BqDUxc

One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.