Nokia standing on a burning platform – looking to Windows Phone 7?
In the memo Elop says that Nokia must take a “radical change in behavior ” to survive in the smartphone market.
According to Elop Nokia has been taken by surprise by innovative competetors such as the iPhone, Android and MediaTek and these companies are squeezing Nokia’s market share in the US, China and even its strong ground in Eruope.
“While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but, with the benefit of hindsight, we now find ourselves years behind.
“The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.
“We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market.”
“Nokia has not been using the right tools to combat this fire, says Elop, and by moving slow they have been “pouring gasoline on their own platform.”
Elop’s memo may be preparing investors and consumers alike for a significant announcement this Friday in which, rumors suggest, the company will adopt Windows Phone 7 as their chief operating system – droping Symbian and MeeGo.
Elope went on to say, “The burning platform, upon which the man found himself, caused the man to shift his behaviour, and take a bold and brave step into an uncertain future. He was able to tell his story. Now, we have a great opportunity to do the same.”