Categories: Business

Infographic: Google, Amazon & Apple fuel advertising’s recession-busting growth

They are some of the web’s most popular technology companies but they’re also the driving force behind the ever growing multimedia ad spend. Here’s how Google, Amazon, and Apple are promoting themselves in record breaking numbers.

Google tops the table with a whopping $1.5 billion spent on advertising in 2011, Amazon comes in second with $1.4 billion. eBay comes in in third place with a sub-billion $977 million ad spend. Expedia comes in fourth with $796 million.

Google’s ad spend grew by 61% in 2011, Amazon came close behind with 60%.  Apple came third with 50% growth rate.

This year, and for the first time, US companies will spend more on digital advertising than newspapers. With this, internet marketing will become the second largest form of advertising, pushing newspaper advertising to third place and challenging TV, which is in first place.

In 2011 Google spent $1.5 billion in advertising and promotions – double what it did in 2010

Click here for the larger view

Google, Amazon, and Apple’s growing ad spends. Via onlinebusinessdegree.org

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

Recent Posts

DARPA MAGICS seeks paradigm shift in ‘predicting collective human behavior’

How many applications could be derived from DARPA's precrime technology that seeks to understand &…

17 minutes ago

OpenAI Leads the AI Search Market While Amazon and Perplexity Fight for Space

OpenAI (51.8%) leads AI search traffic market share, based on my analysis of end-user–initiated AI…

2 hours ago

No One Is Buying the Alleged Oracle Data and That Raises Even More Questions

In the murky world of stolen data, reputation is everything. If a threat actor can’t…

2 hours ago

Revolutionizing Maintenance: Fracttal Introduces AI-Driven Intelligent Agents

Fracttal, a company providing innovation in asset maintenance management through cutting-edge technology, incorporates intelligent agents…

6 hours ago

Africa must embrace AI, digital ID to survive 21st century: Blair Institute

With the fusion of AI & DPI, public-private entities will know more about you than…

22 hours ago

15 Marketing Leaders Helping Their Companies Succeed In 2025

When we think of a brand’s success, it’s the CEOs and executive suite that tend…

1 day ago