They are some of the web’s most popular technology companies but they’re also the driving force behind the ever growing multimedia ad spend. Here’s how Google, Amazon, and Apple are promoting themselves in record breaking numbers.
Google tops the table with a whopping $1.5 billion spent on advertising in 2011, Amazon comes in second with $1.4 billion. eBay comes in in third place with a sub-billion $977 million ad spend. Expedia comes in fourth with $796 million.
Google’s ad spend grew by 61% in 2011, Amazon came close behind with 60%. Apple came third with 50% growth rate.
This year, and for the first time, US companies will spend more on digital advertising than newspapers. With this, internet marketing will become the second largest form of advertising, pushing newspaper advertising to third place and challenging TV, which is in first place.
In 2011 Google spent $1.5 billion in advertising and promotions – double what it did in 2010
Founders and investors alike were hopeful the funding winter would start to thaw in 2024.…
Neobanks and fintech solutions hit the US market more than a decade ago, acting as…
Central bank digital currencies (CBDCs) will hopefully replace physical cash and become fully digital, a…
Five years ago, Frank Chen posed a question that has stuck with me every day…
What happens when the world's richest man gets caught in the crosshairs of one of…
As companies that operate large vehicle fleets make the switch to electric vehicles (EVs), a…