Categories: Mobile

Facebook takes aim at SMS with Messenger update

As the humble SMS – short message service – celebrated its 20th birthday earlier this week, its future is far from certain. Facebook today released an update to its Messenger app for Android that allows users to message each other without the need for a Facebook account – something that’s sure to accelerate SMS’s demise.

Messenger is Facebook’s standalone cross-platform messaging app, similar to the hugely popular Whatsapp. Messenger users can message others with the app installed for free using their existing internet data plan or Wi-Fi connection.

The important aspect of today’s announcement is that users no longer need a Facebook account to use Messenger. Although Facebook is the world’s largest social network with over one billion active users, removing the need to use the app with a Facebook account will ultimately encourage more users on board.

Non-Messenger users can associate their mobile number to a Facebook account and reply to messages directly from Facebook.

Messenger is installed on 50-100 million Android devices.

The new feature will be rolled out to Android users over the coming weeks, although the app update is available from today.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

3 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

4 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

4 days ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

5 days ago

Digital Public Infrastructure will enable public, private entities to control your access to essential goods, services & mobility

Digital Public Infrastructure is a top-down agenda coming from unelected globalists, bureaucrats, and their partners…

2 weeks ago

Open Source Claims to Be a Meritocracy—So Why Are Companies Buying Their Way In?

Imagine that you are a maintainer of a widely used open source project relied upon…

2 weeks ago