Categories: Mobile

Facebook takes aim at SMS with Messenger update

As the humble SMS – short message service – celebrated its 20th birthday earlier this week, its future is far from certain. Facebook today released an update to its Messenger app for Android that allows users to message each other without the need for a Facebook account – something that’s sure to accelerate SMS’s demise.

Messenger is Facebook’s standalone cross-platform messaging app, similar to the hugely popular Whatsapp. Messenger users can message others with the app installed for free using their existing internet data plan or Wi-Fi connection.

The important aspect of today’s announcement is that users no longer need a Facebook account to use Messenger. Although Facebook is the world’s largest social network with over one billion active users, removing the need to use the app with a Facebook account will ultimately encourage more users on board.

Non-Messenger users can associate their mobile number to a Facebook account and reply to messages directly from Facebook.

Messenger is installed on 50-100 million Android devices.

The new feature will be rolled out to Android users over the coming weeks, although the app update is available from today.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

From the Dot-Com Bust to the Age of AI: Nisum’s 25-Year Playbook for Sustainable Success

Imtiaz Mohammady, founder and CEO of global technology consulting firm Nisum, doesn’t fit the Silicon…

7 hours ago

Japan moves to build the first 1-million-qubit quantum computer through new industry partnership

The birth of quantum mechanics was accidental, as most scientific discoveries go. Working from the…

2 days ago

New partnerships accelerate digital health as AI continues to redefine orthopedics

The convergence of AI, specialized software, and clinical expertise is creating a new paradigm in…

3 days ago

Deduction Raises $2.8M To Launch “Taylor, CPAI,” an AI Agent Aiming To Fix America’s Tax Bottleneck

The IRS just confirmed that Direct File — the agency’s short-lived attempt to offer a…

3 days ago

Credentialing conference to welcome Sara Ross, sponsor Kryterion this month in Phoenix

I.C.E. Exchange, long regarded as one of the country's leading credentialing conferences, announced that its…

3 days ago

‘We must fight all attempts to undermine climate action, regardless the actor’: UN at COP30

Criticizing UN policies is now considered to be dangerous disinformation for impeding progress on Agenda…

3 days ago