Categories: Social Media

A creative Twitter campaign that’s really Smart

It’s great to see social media innovation among companies and especially so within the perceived limitations of Twitter’s 140 characters.

German microcar manufacturer Smart just raised the bar with a marketing initiative that has turned a normal stream on one of their regional Twitter accounts into an animated one that functions just like a flip-book.

Smart Argentina used geniously crafted ASCII art on over 450 tweets to create a sense of animation of one scrolls down their Twitter stream. The scene features a Smart car, houses, a church and trees.

You can watch the video below but it’s best to head on over to their Twitter page and try it for yourself. We recommend holding the letter ‘J’ on your keyboard to scroll smoothly down the page, or the letter ‘K’ to reverse back to the start!

Via Simply Zesty

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

20 hours ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

21 hours ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

2 days ago

Trump’s Tariff Policy: An Apparent Double Standard for Apple?

Do you know how I knew that Trump would be the 47th President of the…

2 days ago

These travel bloggers have the best tips on how to make the most of your trip to the UK

From Stonehenge to the Tower of London, Buckingham Palace to the Angel of North, there’s…

3 days ago

The science of what we eat: The NYU math grad bringing sustainable olive oil to your kitchen (Brains Byte Back Podcast)

When it comes to what we eat, more of us are asking the right questions:…

4 days ago