Klout, the social influence measuring tool, has analysed a week’s worth of retweet data and unsurprisingly concluded that the lifespan of a tweet is significantly longer for users with higher Klout scores – up to 67 times longer.
Klout measures the lifespan of a tweet as the point at which half of all retweets have occurred before a certain point and half of which have occurred after this – the half-life of a tweet.
For users with a Klout score of between 40-70, half of all retweets occur within 5 minutes of the initial tweet. With a Klout score of between 70-75 a tweet’s half-life is 25 minutes, between 75-80 a tweet’s half-life is 165 minutes, between 80-85 a tweet’s half-life is 315 minutes and a Klout score of between 85-90 will result in a tweet half-life of 335 minutes.
Interestingly, the study finds that with a Klout score of between 0-40, tweets can expect a half-life of 25 minutes, 20 minutes longer than those with a Klout score of between 40-70 and equal to those with a Klout score of between 70-75.
To help put this into perspective, the Klout score of an average Twitter user is 20. Our own Klout score is 48 apparently.
For enterprises small and large, reaching target buyers has never been more important. However, the…
The economy of Switzerland has long been synonymous with excellence in banking and financial services. …
DARPA is looking to write and erase epigenetic base modifications in DNA that could be…
In today's market, AI has officially moved beyond “sales assistance” and into full autonomous execution.…
Coca-Cola is building AI agents – and it does not mean automating the can. The…
The ITU digital pandemic scenario is like the sequel to Cyber Polygon -- prepping for…
View Comments
In regards to those with 0-40 Klout scores having a higher half-life, the people who follow people with low Klout scores probably follow very few people. It's much more likely that someone following 40 people will see a tweet from 25 minutes ago when they first log on than someone following 500 people will.
@patrick.brennan945 Yeah, good point!
In regards to those with 0-40 Klout scores having a higher half-life, the people who follow people with low Klout scores probably follow very few people. It's much more likely that someone following 40 people will see a tweet from 25 minutes ago when they first log on than someone following 500 people will.
@patrick.brennan945 Yeah, good point!