Categories: Social Media

Super Bowl sets new tweets per second record

Twitter provides an added layer of interaction around events not provided by traditional media

As the Giants rallied to victory over the Patriots at last night’s Super Bowl, a new tweets per second record for a sporting event was registered, reaching 12,233 in the dying moments of the game.

During the final three minutes alone, Twitter recorded an average of 10,000 tweets per second. Madonna’s half-time performance helped Twitter record an average of 8,000 tweets per second for a five minute period, peaking at 10,245.

Super Bowl 2011 peaked at 4,064 tweets per second, meaning this year’s record eclipsed last year’s by around 200%.

The previous tweets per second record for a sporting event was registered during the Women’s World Cup final between Japan and the United States last summer, reaching 7,196 tweets per second.

The all-time tweets per second record was set by none other than the Japanese, reaching 25,088 during the premiere of Japanese movie Castles in the Sky.

Other records include the 2011 Japanese New Year at 6,939 tweets per second, Steve Jobs’ death at 6,049, Bin Laden’s murder at 5,106, Japan’s earthquake and tsunami in March 2011 at 5,530 and the British Royal Wedding last year at 3,966 tweets per second.

Will this summer’s London Olympics put all these to shame?

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Prezent partners with Tom McCarthy to bring powerful AI-communication coaching avatars to market 

For startups the world over, the ability to master the art of a good pitch…

1 week ago

The mind-body metrics revolution: building smarter health plans for longer lives

As the global population ages, the burden of degenerative disease rises, including a higher prevalence…

1 week ago

Brazil’s breastfeeding laws exposed a gap- a biotechnology startup just secured $5.9 million to fill it 

Since the 1980s, when the number of families in Brazil headed by women almost doubled,…

1 week ago

DARPA ‘Generative Optogenetics (GO)’ seeks to program biology using light, could aid in ‘extended human spaceflight’

Apart from 'extended human spaceflight' for what other purposes could DARPA GO serve? perspective DARPA…

2 weeks ago

Competing in the post-gatekeeper era: How the DMA is rewiring platforms, security, and market access

The Digital Markets Act (DMA) has joined the General Data Protection Regulation (GDPR) as one…

2 weeks ago

Horasis India Meeting to Spotlight India’s Global Ascent At Singapore Summit This Month

Amid several years of shifting global dynamics, it’s become increasingly clear that we are entering…

2 weeks ago