Categories: Business

Apple and News Corps. The Daily will launch this week

Apple and News Corp. have announced that the subscription based  “The Daily” iPad news app will be released on February 2nd in the US. They also confirmed that the app’s subscription model will cost 99 cent a week.

Speaking at the DLD conference James Murdoch said the move to a subscriptions app model was risky but could be very beneficial to the company, “The pricing models for apps and paid journalism in general is developing…We’d like to see quite a lot of customers but we don’t know the pace of it. A weekly subscription is a very different animal.”

In the venture News Corp. will be dropping $30 million on the app supported by over 120 journalists and staffers. On Apple’s side The Daily will be company’s first major push from a once-off to a subscription based app purchasing model.

The launch of the app was set to take place on January 19 at the San Francisco Museum of Modern Art, although it is believed that this date was changed due to Jobs’ illness.

The app will now be launched in New York’s Guggenheim on Wednesday by Rupert Murdoch and iTunes’ Eddy Cue. The Daily will initially only launch in the US.

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

View Comments

Recent Posts

MWC 2025 Barcelona was the ultimate experiential marketing dream

Mobile World Congress (MWC) in Barcelona is the biggest annual event in the mobile technology…

6 hours ago

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

4 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

5 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

5 days ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

6 days ago

Digital Public Infrastructure will enable public, private entities to control your access to essential goods, services & mobility

Digital Public Infrastructure is a top-down agenda coming from unelected globalists, bureaucrats, and their partners…

2 weeks ago