Business

LUCY eases the burden of unpaid maternity leave for expecting families

A new startup co-Founded by a UN advisor is helping to ease the burden of expecting families and mothers as US companies are not required to give paid maternity leave.

When it comes to paid maternity leave and benefits for expecting families, the United States and Papua New Guinea are the only two countries in the world that aren’t required to do so by law, according to the International Labor Organiztion (ILO).

While the US does require companies to give unpaid maternity leave for up to 12 weeks, mothers of newborn babies are financially-encouraged to return to work after three months, and this has a direct effect on whether or not they are likely to breastfeed.

A recent report concluded that “employed women who received 12 or more weeks of paid maternity leave were more likely to initiate breastfeeding and be breastfeeding their child at 6 months than those without paid leave.”

LUCY, named after humanity’s oldest known ancestor, is a startup co-Founded by UN advisor Shannon Spanhake and Harvard Medical School lecturer Chitra Akileswaran to help mothers and their families find support services.

By providing lactation support, career strategies, and family coaching among other services, LUCY is especially efficient at empowering mothers on their return to work.

Apart from being a one-stop marketplace providing health care support and advice to expectant families, the platform is also helping employers to retain valuable talent, increase productivity and reduce spending on health and attrition.

By simply providing an unpaid maternity leave, businesses are stopping short of what mothers really need. At LUCY they believe that an emphasis should be placed on additional services that, in the long run, will actually improve business’ bottom lines.

While the United States still has a long way to go to catch up with the rest of the world in paid maternity leave, LUCY is helping both mothers and families transition back into the workforce.

LUCY “experts” are handpicked for their experience and empathy that provide in-home sessions to give unparalleled and highly-personalized care. Anytime messaging makes sure that the LUCY team can be contacted day or night to answer questions and provide assurance.

Tim Hinchliffe

The Sociable editor Tim Hinchliffe covers tech and society, with perspectives on public and private policies proposed by governments, unelected globalists, think tanks, big tech companies, defense departments, and intelligence agencies. Previously, Tim was a reporter for the Ghanaian Chronicle in West Africa and an editor at Colombia Reports in South America. These days, he is only responsible for articles he writes and publishes in his own name. tim@sociable.co

Recent Posts

Why brands are turning to these retail media ad platforms to tackle complexity and run seamless omnichannel campaigns 

As advertising has expanded into a multi-channel revenue model across onsite, offsite, and in-store environments,…

7 hours ago

Why these 10 digital engineering providers are leaders in the enterprise

In 2026, while many areas of the economy are contracting, the tech industry continues to…

4 days ago

The nostalgia wave of the 2020s revived the heritage debate 

In the archives of nearly every major heritage brand – Louis Vuitton, Mercedes-Benz, Coca-Cola or…

5 days ago

Imagine Your Life as a Game Controlled by Someone Else

You woke up this morning, made a series of choices, and ended up here reading…

6 days ago

The Internet’s Writing Problem Is No Longer Easy to Ignore

Writing sucked long before LLMs showed up. Sure, today's doomsayers love pointing at ChatGPT as…

6 days ago

DARPA O-Circuit program wants drones that can smell danger with ‘a new class of biologically inspired computer’

DARPA's O-Circuit program looks to build a new class of biologically inspired computer equipped with…

2 weeks ago