Starting the new year with a positive attitude and a set of resolutions is something we can all aspire to. In fact, this is not difficult. The difficult part is keeping this state of mind, along with your new year’s resolutions. Fortunately, there are numerous startups ready to help, and novel strategies you can use to keep yourself motivated in 2019.
Lazy Jar is a third party Fitbit app that helps users naturally build the discipline they need to achieve their fitness goals. Through negative reinforcement, users are expected to achieve their fitness goals or face a penalty, resulting in a committed donation to charity. Users join and make a six-month activity commitment (i.e. 70,000 steps a week). Then users must choose their penalty amount — of which 80% will be donated to childhood cancer research if they don’t meet their goals.
“Research shows there is no shortage of Americans who want to lose weight or improve their fitness levels,” said Justin Anyanwu, Founder and CEO of Lazy Jar. “The issue is, most Americans have a huge obstacle in front of them in the form of lifestyle norms – so they could do with a little push”.
Of course, for many, the motivation to get fit is already there. The hard part is consistency, finding something to work towards which fits into your lifestyle. Here are three options for your new goal in 2019.
Adriene Mishler, also known as Yoga With Adriene on YouTube, has hosted a free 30-day yoga challenge every January for the past few years to help inspire novices and experts in yoga to either start, or enrich their at-home practice. Alongside Adriene, there are numerous Yoga instructors to choose from on Youtube, so no matter your style or goal there is someone for you.
This is a simple goal to build towards and best of all it won’t cost you a penny. Across the globe, you will find marathons and half marathons to take part in. Whatsmore, no matter how busy your lifestyle is, you can always find the time and space to run.
There are many fitness apps out there to suit a large variety of fitness goals and sports. One of which is CycleCast, an app that makes studio-quality indoor cycling classes more convenient than ever and makes building a new workout habit fun and easy. The innovative startup recently shared four tips to start the year the right way, in addition to a free gift.
Moreover, to incentivize people to get started, CycleCast is offering a special four week-trial. You can access the trial by entering the promo code ESP9GO8. It is also important to note that this offer is only valid in the US.
Disclosure: This article includes a client of an Espacio portfolio company
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