Categories: Social Media

Budweiser to live stream opening FA Cup match on Facebook

FA Cup

FA Cup sponsor Budweiser will make history this Friday as they live stream the opening game of the FA Cup via an application on their Facebook page, the first such live sporting broadcast to take place on the social network.

The broadcast event is hosted and funded by Budweiser and will take place between non-league sides Ascot United and Wembley FC. As Budweiser produce alcoholic drinks, all would-be viewers on Facebook are required to be 18 years or older before gaining access to the stream.

Ascot United has a capacity ground of just 1,150 people, so live streaming the game to potentially millions of Facebook users will be a real boost to the club. Mick Harrison, Ascot United chairman stated,

“To be involved in the first game of the FA Cup this season is an honour in itself, but to be part of a world first and have our match broadcast to a massive global audience is fantastic for our club.”

It’s unclear whether following FA Cup matches will be streamed live on Facebook. Kick-off is at 7.45pm tomorrow, Friday, August 19th on the official Budweiser UK Facebook page.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Tony Blair Institute calls for nationwide facial recognition, national police force & digital forensics agency

With sophisticated precrime tools at its disposal, the proposed national police force & digital forensics…

18 hours ago

The Sociable’s 26 Marketing Leaders to Watch in 2026

Unlike large, traditional companies that have been in the market for decades or centuries, many…

21 hours ago

The smart kitchen revolution: Why automation may be the next big health breakthrough

In an age of rising diet-related chronic diseases, how we eat matters just as much…

3 days ago

Prioritizing Morals and Mercy, Not Just Margins: Inside Crescite’s Catholic USD™ Launch 

Money is rarely about a higher purpose, particularly in a market defined by speed and…

3 days ago

Construction management software firm Billdr relaunches as AI-native operating system, raises $3.2M 

Billdr, a software company building an AI-native operating system for construction, announced today it will…

4 days ago

Humanoid robots for sale in 2 years, AI smarter than all humanity collectively in 5: Musk to WEF

Humanoid robots will go on sale in two years, and in five years AI will…

7 days ago