Categories: Social Media

Facebook improves user experience around social gaming

Today Facebook announced a number of new features that give its users more control over the updates they see in their News Feed.

The most important change announced today is that game stories only post to your News Feed if you have played the game. The one exception to this is when a particular game is added by a group of your friends, amalgamating into one story on your News Feed instead of ongoing feed stories.

Although this will likely effect the virality of apps like FarmVille, Facebook is confident in its rationale behind these changes: “Tens of millions of app wall posts are deleted every day by people who find them irrelevant. By surfacing relevant stories based on usage and discovery stories based on friends, we believe we’re providing the best user experience and building lasting and long term value.”

Facebook intelligent bookmarks

For people who play games on Facebook more prominent News Feed stories are promised, with the degree of prominence directly related to how active a person is in a particular game. On the left-hand-side on the homepage bookmarks have become smarter, automatically appearing and reordering themselves based on what you’re playing, or play most often. Alongside these intelligent bookmarks is a clear, highlighted number of pending request or tasks relating to that bookmark. There is also the ability to manage game activity, like game requests, in the Games Dashboard and discover new games.

From these small changes it’s clear that Facebook wants to advance social gaming growth on its platform. Expect more enhancements from Facebook as regards gaming in the coming months. Let us know what you think in the comments.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

MWC 2025 Barcelona was the ultimate experiential marketing dream

Mobile World Congress (MWC) in Barcelona is the biggest annual event in the mobile technology…

1 day ago

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

5 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

6 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

6 days ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

1 week ago

Digital Public Infrastructure will enable public, private entities to control your access to essential goods, services & mobility

Digital Public Infrastructure is a top-down agenda coming from unelected globalists, bureaucrats, and their partners…

2 weeks ago