Categories: Social Media

Facebook now serving one trillion pageviews each month

Facebook served over one trillion pageviews in June and again in July of this year, according to data from Google’s advertising services subsidiary DoubleClick. The data is estimated by Google, but in our own experience is very accurate.

In July 2011, the social network amassed 860 million unique visitors, approximately 100 million more than Facebook’s estimated 750 million user base. DoubleClick estimates Facebook’s reach at 50.1% of the global online audience. The average Facebook user spent a massive 25 minutes on the site during a single session.

Facebook: Daily unique visitors

Regarding age groups, 12% of Facebook users are under 17 years of age, 9% are between 18 and 24 years, 22% between 25 and 34 years, 24% between 35 and 44, 22% between 45 and 54, 7% between 55 and 64, and just 2% are aged 65 or more.

35% of Facebook users earn €18,000 or less, 16% earn between €18,001 and €27,000, 16% again earn between €27,001 and €36,000, 24% earn between €36,001 and €54,000, 5% earn between €54,001 and €72,000, while just 3% earn more than €72,001.

Both genders are represented equally on Facebook.

Other large internet properties like YouTube do compare somewhat with 710 million unique visitors in July 2011, although YouTube only managed to serve 100 billion pageviews during this period, significantly less than Facebook.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

The future MBA: how much will AI play a part in executive training?

In line with the rapid global adoption of generative artificial intelligence (genAI) in business since…

4 hours ago

AI and 3D in construction: Building smarter, faster, on track (Brains Byte Back Podcast)

Construction is one of the world’s largest and oldest industries, yet it continues to struggle…

17 hours ago

Balancing innovation and ethics: Chile faces national debate as proposed bill to regulate AI use advances

“It’s not that a country like Chile aspires to have a seat at the table…

3 days ago

WEF co-chair Hoffmann slated to make 1st appearance with new title at Sustainable Development Impact Meetings

The World Economic Forum (WEF) announces its first batch of speakers and sessions for the…

3 days ago

Planno: AI-powered prospecting platform helping solar enterprises identify opportunities faster and at scale

In today's market, massive solar enterprises are helping to accelerate the transition to renewable energy.…

4 days ago

Beyond Paperwork: How empathy is starting to matter in the financial industry

The so-called Great Wealth Transfer is no longer a distant prediction. It is estimated that…

6 days ago