Social media measurement conference to be held in Dublin next month

Measurement, a social media measurement conference due to be held in Dublin next month, has announced its final lineup, with speakers from all over Ireland (even Cork), London and New York confirmed.

This is the second such Measurement conference to take place, which aims to educate companies and marketers on how to measure the effectiveness of their digital and social media efforts and campaigns.

The full-day event, which will be held on February 13 in the Clyde Court Hotel, Dublin, and is sponsored by DoneDeal.ie, includes talks from prominent marketing professionals and in-depth workshops.

Last year, over 200 individuals, including ourselves at The Sociable, attended the first Measurement conference in the National College of Ireland (NCI). Speakers this year include John Bell, head of social media at Ogilvy, Mat Morrison, head of social media at Starcom MediaVest, and Brian Harte, head of customer engagement and marketing at Tourism Ireland. A full list of speakers can be seen on Measurement’s website.

Event organiser Damien Mulley (@damienmulley) stated how is was “delighted that the giants of advertising and PR are flying some of their best employees to Dublin to share their experiences in running social media campaigns, and we get to match them with some amazing local talent that are marketing to the world”.