Twitter cupcakes
If reports surfacing in the last 24 hours are true, Twitter is about to launch another monetization feature – “Promoted Accounts”.
According to Peter Kafka (@pkafka) of All Things Digital, Twitter will show off its “Promoted Accounts” later today at the IAB MIXX conference in New York.
Twitter already offers Promoted Tweets and Promoted Trends, so “Promoted Accounts” would seem a logical progression in Twitter’s monetization strategy. This new feature will work similar to Promoted Tweets, where brands pay to be placed amongst the ‘Who To Follow’ recommendations on Twitter’s website. “Promoted Accounts” will also have the same relevancy feature to ensure that appropriate suggestions are served only to those likely to follow a particular brand.
This isn’t the only change coming to Twitter’s advertising efforts. It’s also been reported yesterday by Ad Age that Twitter plans to extend Promoted Tweets to third party Twitter clients like TweetDeck and Hootsuite. “Twitter plans in November to take its ads beyond Twitter.com and extend them to the rest of the user base through apps such as TweetDeck and Hootsuite”.
The war in Ukraine shows that algorithmic warfare is the future, and with it will…
When Laughter Reveals Everything You Need to Know At the World Economic Forum in Davos…
What is LLMjacking? The quick rise of Large Language Models has given hackers a new…
Around 102.7 million people in the U.S. live in rental housing, representing 32% of the…
Digital disclosure leads to embarrassing exposure, and the new world emperors want their clothes back:…
Japan’s NTT Group is making its first joint appearance at this year’s Mobile World Congress…