Twitter cupcakes
If reports surfacing in the last 24 hours are true, Twitter is about to launch another monetization feature – “Promoted Accounts”.
According to Peter Kafka (@pkafka) of All Things Digital, Twitter will show off its “Promoted Accounts” later today at the IAB MIXX conference in New York.
Twitter already offers Promoted Tweets and Promoted Trends, so “Promoted Accounts” would seem a logical progression in Twitter’s monetization strategy. This new feature will work similar to Promoted Tweets, where brands pay to be placed amongst the ‘Who To Follow’ recommendations on Twitter’s website. “Promoted Accounts” will also have the same relevancy feature to ensure that appropriate suggestions are served only to those likely to follow a particular brand.
This isn’t the only change coming to Twitter’s advertising efforts. It’s also been reported yesterday by Ad Age that Twitter plans to extend Promoted Tweets to third party Twitter clients like TweetDeck and Hootsuite. “Twitter plans in November to take its ads beyond Twitter.com and extend them to the rest of the user base through apps such as TweetDeck and Hootsuite”.
Interest in the apartment industry is reaching fever pitch as author Chris Schembra, mogul Barbara…
Let’s take a closer look at ‘Browsergate’: is LinkedIn really running the biggest corporate espionage…
Valencia’s tech ecosystem is getting a big win this June 12-14 as Techstars Startup Weekend announces…
In the upper floors of corporate America, budgets are larger than ever, board presentations are…
If your content is deemed to be disinformation by the ministry of truth, your speech…
In the latest episode of Brains Byte Back, host Erick Espinosa sits down with Dr.…