social search - The Sociable

Profile: Social search comes of age with Wajam

2.46K

As Google, Facebook, and Twitter struggle to define social search Wajam has developed one of the most powerful social search engines on the market.

Social Media

If Facebook wanted us to be scared of Google, why didn’t they just show us this?

Piers Dillon Scott9 years ago

3.09K

You might not know it but Google has been building a personal index of your social networking connections that is so detailed it even knows who your friends are friends with.

Professor Barry Smyth, co-founder of HayStaks and Leo Hamill, partner with NCB Ventures outside NovaUCD

Web

Social search with Irish start-up HeyStaks

Darren McCarra10 years ago

1.72K

HeyStaks, a University College Dublin (UCD) web start-up that allows people searching the web to collaborate with friends as they search online in a bid to increase productivity, have opened their service to the public.

Brains Byte Back

The weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. Every Monday we bring you the best stories and guests from around the world relating to technology, psychology, and society.

Advertising is a multibillion-dollar industry, with everyone in the industry competing to grab your attention. With so much money at stake, it probably comes as no surprise that there is a large body of research into the psychology of advertising. This is known as neuromarketing. In its simplest, neuromarketing is the practice of studying the brain to predict and potentially manipulate consumer behavior and decision making.

To discuss this topic we are joined by Brett Frieman, the director of marketing at Marpipe, a company that conducts creative experiments for brands. In addition to Frieman’s work at Marpipe, he also studied economics and psychology at Rutgers University and has closely followed the industry for many years.

In this episode, you will learn how the gaze of a model in an ad impacts our purchasing decisions, how fear-based ads evoke mirror neurons triggering an emotional response, and how the famous “Nudge Theory” can influence the decisions we make.

We also discuss the work of famous behavioral economists Amos Tversky and Daniel Kahneman and their popular book “Thinking Fast and Slow” which won them the noble prize in economics. In addition to Tversky and Kahneman, Friedman shares with us how the psychology and marketing research of Nick Kolenda helped him develop his own knowledge and understanding of these subjects.

Furthermore, Friedman also shares what further research he believes needs to be done to advance our understanding of how to effectively use neuroscience to improve advertising.