Categories: Technology

Meet the new Windows logo that’s not a flag

Microsoft has unveiled the new Windows 8 logo. It moves aways from the accustomed four-colour flag to a cleaner, more window-like logo – which happens to look a lot like a Nordic Cross flag!

According to Microsoft, the new Windows 8 logo will help better reflect their Metro-style design principals, while reconnecting with “some of the powerful characteristics of previous incarnations”.

The original Windows 1.0 logo did resemble that of an actual window but evolved into a more flag-like symbol from Windows 3.1 onwards. Now, Microsoft want to “return it to its original meaning” and bring Windows “back to its roots”.

The new logo carries Microsoft’s Metro principals, a typography-based design language influenced heavily by Swiss graphic design, and is described as “authentically digital”. It has perspective that adds a slight sense of motion, which apparently aligns it with the “fast and fluid style you’ll find throughout Windows 8”.

The single Windows 8 logo that has been released is blue in colour, but this is variable and will change in hue to reflect personal user theme settings. Microsoft Windows 8 is expected to be released before the end of the year, possibly in October.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Beyond Paperwork: How empathy is starting to matter in the financial industry

The so-called Great Wealth Transfer is no longer a distant prediction. It is estimated that…

8 hours ago

WEF publishes blueprint to monetize everything in nature

The WEF claims that Larry Fink & Andre Hoffmann's work on the board 'do not…

1 day ago

Fabian Society outlines how govt can ‘upscale circular economy’

How long until the wolf sheds its sheepskin? Fabians are sleepwalking society towards the 'own…

4 days ago

AI reasoning and the infinite puzzle of Borges’ Library of Babel

Many people have the intuition that an LLM (Large Language Model, e.g. ChatGPT) doesn't really understand…

1 week ago

UK’s DARPA-inspired ARIA opens ‘Engineering Ecosystem Resilience’ research opportunity

ARIA's opportunity space for engineering ecosystem resilience follows a global trend of public and private…

1 week ago

Healthcare providers now have unprecedented data insights into the patient journey as PurpleLab® acquires KAID Health

In the U.S., we’re seeing an incredible growth of the healthcare analytics market, with the…

1 week ago