Categories: Technology

Meet the new Windows logo that’s not a flag

Microsoft has unveiled the new Windows 8 logo. It moves aways from the accustomed four-colour flag to a cleaner, more window-like logo – which happens to look a lot like a Nordic Cross flag!

According to Microsoft, the new Windows 8 logo will help better reflect their Metro-style design principals, while reconnecting with “some of the powerful characteristics of previous incarnations”.

The original Windows 1.0 logo did resemble that of an actual window but evolved into a more flag-like symbol from Windows 3.1 onwards. Now, Microsoft want to “return it to its original meaning” and bring Windows “back to its roots”.

The new logo carries Microsoft’s Metro principals, a typography-based design language influenced heavily by Swiss graphic design, and is described as “authentically digital”. It has perspective that adds a slight sense of motion, which apparently aligns it with the “fast and fluid style you’ll find throughout Windows 8”.

The single Windows 8 logo that has been released is blue in colour, but this is variable and will change in hue to reflect personal user theme settings. Microsoft Windows 8 is expected to be released before the end of the year, possibly in October.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Nigeria outlines cradle-to-grave DPI, digital ID scheme for all citizen ‘life events’

Nigeria's Digital Public Infrastructure will track and trace its people with digital ID from birth…

3 hours ago

As lower cost AI models boost adoption, this global investor believes we’re on the cusp of a robotics revolution

NVIDIA, best known for its GPUs that serve as the foundation for the AI boom,…

7 hours ago

Private Equity Firms, The Time To Invest in Manufacturing is Now

Article by John Haddox, COO at Decision Resources The manufacturing industry is ripe for a…

4 days ago

The unintended consequences of AI: Are marketers relying too much on it? (Brains Byte Back podcast)

With the rise of AI-generated content, the term “authentic” has evolved. It’s now used to…

4 days ago

The Power of Data Visualization: Transforming Data into Stunning Stories

Guess Author: Shashank Patel Associate Principal Information Designer, and Amritha Madam, Associate Lead Information Designer,…

5 days ago

Ex-ICE agents call on Congress to ramp-up surveillance tech, data sharing for immigration enforcement

Former US Immigration and Customs Enforcement (ICE) agents call on lawmakers in Congress to ramp-up…

6 days ago