Categories: Web

Facebook may begin to display ads on third-party websites

Facebook is making the headlines this week, and not just because its IPO is expected to be completed late Thursday. SlashGear reports that Facebook may begin to serve ads on third-party sites in the future.

Image credit: The Sociable/Darren McCarra

Earlier this week it emerged that Facebook is testing a somewhat ridiculously-sounding feature that would see normal Facebook users actually paying to make their status updates more visible. Now it looks as though Facebook are considering serving targeted ads on third-party websites as well. Currently Facebook’s monetisation mechanisms exist solely within its own ecosystem.

Facebook’s privacy head Erin Egan appeared in a live web chat earlier today for a follow-up question and answer session on recently announced proposed changes to the network’s privacy policy, during which he reminded us that the current policy allows for serving of ads outside of the Facebook platform.

“We’ve always said in the data use policy that we may serve ads off Facebook and we may use that same information to serve you an ad off Facebook”

So a typical Facebook ad on a third-party site may suggest that you Like certain brands based on the interests of those in your social circle, those that have liked a particular brand before you.

It’s something Google has been doing for years – displaying ads based on your interests, and most recently displaying ads with Google+ social annotations – although with Facebook the delivery of ads based on your social interactions would be more obvious and may come with increased context like “Darren likes Nike”.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

  • If it's like Google Ad-sense or similar then it can work. As it's very simple to use.

  • If it's like Google Ad-sense or similar then it can work. As it's very simple to use.

Recent Posts

With surge in AI-generated code creates security concerns, DeepSources launches trio of autonomous AI agents for DevSecOps 

Autonomous, AI-powered employees are set to begin roaming corporate networks sooner than expected, marking the…

21 hours ago

As carcinogenic chemicals from cleaning products hit the headlines, Viking Pure Solutions is protecting employees from harm

Despite the ongoing fight to reduce, reuse and recycle plastics, when it comes to environmental…

21 hours ago

Muddy Waters vs. AppLovin: Why Investors Might Be the Real Target

Muddy Waters’ recent short report on AppLovin reads serious. Abuse, violations, an impending takedown. But…

2 days ago

Trump’s Tariff Policy: An Apparent Double Standard for Apple?

Do you know how I knew that Trump would be the 47th President of the…

2 days ago

These travel bloggers have the best tips on how to make the most of your trip to the UK

From Stonehenge to the Tower of London, Buckingham Palace to the Angel of North, there’s…

3 days ago

The science of what we eat: The NYU math grad bringing sustainable olive oil to your kitchen (Brains Byte Back Podcast)

When it comes to what we eat, more of us are asking the right questions:…

4 days ago