What content owners need to consider when choosing between ad-based and subscription-based models
Not too long ago, people used to have all of their music stored on massive hard drives, or on their...
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Facebook disguised sponsored ads as regular posts, Adblock Plus fixed that
Facebook disguised sponsored post as regular posts to bypass adblockers, but Adblock Plus just implemented a way to shut that...
The ever evolving world of advertising: Interview with Kazu Takiguchi
Time is constantly changing the face of advertising. From where we see ads to what type of ads we see...
Ads in the sky, new light technology, and not an AdBlocker in sight
Advertising and technology have always been a close pair, with many monumental moments, changing the course of advertising forever. One...
5 ways to prevent your website from losing traffic
Online marketing should be aimed at keeping the visitor engaged with your products and services without losing traffic. The more...
Is YouTube’s freemium paywall a step too far for the social web?
Has YouTube lost its way by introducing a paywall for some content?And why are we so uncomfortable with ads in our social networks? Ciaran Treacy has a look
You’re going to see more targeted ads in your Twitter stream
Twitter's updated ads platform now allows companies to target users based on their interests and the types of users they follow.
It begins: Facebook’s third-party ad network developes on Zynga.com
Facebook has begun to display Facebook ads on Zynga.com, the first time the company has done so on any domain other than Facebook.com.
Say hello to Skype’s new one-to-one Conversation ad
Skype has just announced a new display ad format known as Conversation Ads that will appear within the calling window of one-to-one Skype-to-Skype audio calls.
Facebook may begin to display ads on third-party websites
Facebook is making the headlines this week, and not just because its IPO is expected to be completed late Thursday. SlashGear reports that Facebook may begin to serve ads on third-party sites in the future.
Twitter hires former Googler to lead self-serve sales drive out of Ireland
Twitter has confirmed two new hires today, both former Googlers and one of which will lead its international self-serve ads business out of Dublin, Ireland.
Facebook in trouble over targeted advertising platform in Europe, hits back at “sensational” media coverage
Facebook may soon be forced by the European Commission to explicitly ask permission from its users in Europe to display targeted advertising, that's according to The Telegraph.
Less than 1% of Firefox users activate “Do not track” feature
Less than 1% of Firefox users have activated the "Do not track" option in the latest version of the browser according to the Future of Privacy Forum think tank. Jules Polonetsky, founder of the think thank based his claim on information from two unnamed ad networks who gave access to their data. Polonetsky also reports that some ad networks are recording how many times their servers are told not to track a site's user.
