Categories: Web

Google’s war on content farms goes global

Sheep farming in Ireland

Google’s algorithmic change targeting content farms and low-quality websites introduced last month has been rolled out globally to benefit all English language users. Today’s rollout also takes into consideration feedback from Google Search users which can now directly impact on a site’s search rank.

After positive feedback from February’s search algorithm improvement, Google have decided to roll out the change to a much larger audience. This previous update effected 11.8% of search queries, while this update, codenamed “Panda”, will only effect 2%.

In a blog post concerning the announcement Googler Amit Singhal explains,

“Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms.”

Feedback and data regarding undiscerning websites will be gathered using Google’s Personal Blocklist Chrome web browser extension, and will begin to alter search results from today. Google have also stated that they will “continue testing and refining the change before expanding to additional languages”.

Image courtesy of Rambling Traveler on Flickr.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Club of Rome launches joint taskforce that would restrict your food, travel & ownership choices

The 'Materials and Consumption Taskforce' is an attempt to micro-manage all aspects of your life:…

4 days ago

As the tech talent shortage continues, Ness Digital Engineering nurtures its rising stars

Talent in the tech industry has long been a hot commodity. Yet in today's world,…

4 days ago

Prezent launches My Workspace to ensure AI-powered presentation software works as tool, not a burden

In an ideal scenario, professionals in 2025 should be able to leverage a personal suite…

5 days ago

NTT’s simultaneous Kabuki performance shows photonics connectivity is more than a song and dance

In a fusion of tradition and technology, Japanese tech firm NTT unveiled the capabilities of…

6 days ago

UN finalizes neurotech ethics draft, to be adopted at General Conference

The United Nations Educational, Scientific, and Cultural Organization (UNESCO) finalizes its "Recommendation on the Ethics…

2 weeks ago

Inside the Dead Internet Theory: Profits in a World Run by Bots

The dead internet theory is a conspiracy theory that goes: Most of the content we…

2 weeks ago