While Cyber Monday has cemented itself as the single most important online holiday shopping date since 2010, a surprising trend has seen Thanksgiving Day emerge as a day used increasingly for shopping activity.
Thanksgiving’s five-year growth rate to 2011 has surged to 128%, surpassing Cyber Monday’s five-year growth rate of 106%, Black Friday’s 88% and Green Monday’s 71% growth rate.
While Thanksgiving is seeing the largest growth in terms of spend, it’s still far behind Cyber Monday. Last year consumers in the United States spent $479 million on Thanksgiving compared to $1.25 billion on Cyber Monday.
Overall, the holiday season growth rate over the past five years is 51%.
Cyber Monday first earned its moniker in 2005 and, at the time, ranked between 8th and 12th among holiday season spending days. After some attractive discounts and heavy promotion by retailers, Cyber Monday became the third highest grossing holiday spending day in 2008. In 2009, Cyber Monday ranked second. Then in 2010, Cyber Monday became the single most important holiday season spending day and has retained that title since.
This year, spending is expected to exceed $1.5 billion on Cyber Monday.
For startups the world over, the ability to master the art of a good pitch…
As the global population ages, the burden of degenerative disease rises, including a higher prevalence…
Since the 1980s, when the number of families in Brazil headed by women almost doubled,…
Apart from 'extended human spaceflight' for what other purposes could DARPA GO serve? perspective DARPA…
The Digital Markets Act (DMA) has joined the General Data Protection Regulation (GDPR) as one…
Amid several years of shifting global dynamics, it’s become increasingly clear that we are entering…
View Comments
Adobe has just posted a daily sales prediction of online retail which will be updated with actual sales data every day. To follow the progress of online retailers this holiday season, visit http://adobe.com/go/onlineshopping.