While Cyber Monday has cemented itself as the single most important online holiday shopping date since 2010, a surprising trend has seen Thanksgiving Day emerge as a day used increasingly for shopping activity.
Thanksgiving’s five-year growth rate to 2011 has surged to 128%, surpassing Cyber Monday’s five-year growth rate of 106%, Black Friday’s 88% and Green Monday’s 71% growth rate.
While Thanksgiving is seeing the largest growth in terms of spend, it’s still far behind Cyber Monday. Last year consumers in the United States spent $479 million on Thanksgiving compared to $1.25 billion on Cyber Monday.
Overall, the holiday season growth rate over the past five years is 51%.
Cyber Monday first earned its moniker in 2005 and, at the time, ranked between 8th and 12th among holiday season spending days. After some attractive discounts and heavy promotion by retailers, Cyber Monday became the third highest grossing holiday spending day in 2008. In 2009, Cyber Monday ranked second. Then in 2010, Cyber Monday became the single most important holiday season spending day and has retained that title since.
This year, spending is expected to exceed $1.5 billion on Cyber Monday.
Every now and then, I stumble upon posts such as these here and there: And,…
Winter(Physics) is Coming It now looks like Large Language Models running on the GPT technology…
Latin America’s tech industry is booming, with innovative new startups popping up across the region.…
The Global Initiative for Information Integrity on Climate Change claims to 'safeguard those reporting on…
In the late 19th Century, physicians began inserting hollow tubes equipped with small lights into…
This year wasn’t exactly what the video gaming industry expected — it declined by 7%…
View Comments
Adobe has just posted a daily sales prediction of online retail which will be updated with actual sales data every day. To follow the progress of online retailers this holiday season, visit http://adobe.com/go/onlineshopping.