Categories: Web

Internet usage spikes during superstorm Sandy

Internet usage on the East coast of the United States spiked 114% on Monday as many workers and school-goers were confined to their homes during superstorm Sandy.

Sandvine, a company that works with internet service providers to improve customer experience, collected data from a singular, but unnamed, city on the East coast directly in Sandy’s path between 9am – 5pm EDT.

Internet usage surges during Hurricane Sandy

Internet usage increased 114% when compared to a similar period on a typical Monday during October. The increase was sustained throughout the day.

Usage patterns were said to be “similar to what is observed on weekday evenings”, with internet communication services and media consumption among the most popular activities.

Netflix witnessed a traffic volume increase of 150%, while Skype witnessed a service usage increase of 122%, with a notable spike around 5pm.

While these aforementioned high-bandwidth services are likely responsible for the majority of traffic surge, internet conversation around the topic was also huge. Facebook’s Journalism Program Manager Vadim Lavrusik posted the top 10 shared terms on Facebook in the United States yesterday morning. They speak for themselves;

  1. we are ok
  2. power – lost power, have power, no power
  3. damage
  4. hope everyone is ok
  5. trees
  6. made it
  7. safe
  8. thankful
  9. fine
  10. affected
Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

What Triggered Trump’s Outburst Against Stephen Colbert?

My favorite English teacher got fired. It was during the pre-Late-Show era that Colbert helped…

13 hours ago

Is the U.S. Orchestrating the Biggest IPO the World Has Ever Seen?

Placing stablecoins under the purview of the U.S. regulatory system and Treasury was just the…

13 hours ago

Circular economy is not compatible with rentier capitalism: Club of Rome

Life-as-a-Subscription: Malthusians are trading rentier capitalism for a stakeholder capitalism-run circular economy where you'll still…

2 days ago

Pentagon looks to acquire generative AI for influence activities: RAND

With the Pentagon's acquisition of deepfake capabilities & history of assisting Hollywood, distinguishing PSYOPs will…

3 days ago

El Salvador and Pakistan pledge “strategic collaboration” in Bitcoin field

El Salvador’s Bitcoin Office and Pakistan’s Crypto Council on July 16 signed a letter of…

6 days ago

WEF calls on stakeholders to ‘inoculate’ public against disinformation ‘super-spreaders’: report

Those who decry 'disinformation' the loudest almost never give any examples of what they're denouncing:…

1 week ago