Categories: Web

Internet usage spikes during superstorm Sandy

Internet usage on the East coast of the United States spiked 114% on Monday as many workers and school-goers were confined to their homes during superstorm Sandy.

Sandvine, a company that works with internet service providers to improve customer experience, collected data from a singular, but unnamed, city on the East coast directly in Sandy’s path between 9am – 5pm EDT.

Internet usage surges during Hurricane Sandy

Internet usage increased 114% when compared to a similar period on a typical Monday during October. The increase was sustained throughout the day.

Usage patterns were said to be “similar to what is observed on weekday evenings”, with internet communication services and media consumption among the most popular activities.

Netflix witnessed a traffic volume increase of 150%, while Skype witnessed a service usage increase of 122%, with a notable spike around 5pm.

While these aforementioned high-bandwidth services are likely responsible for the majority of traffic surge, internet conversation around the topic was also huge. Facebook’s Journalism Program Manager Vadim Lavrusik posted the top 10 shared terms on Facebook in the United States yesterday morning. They speak for themselves;

  1. we are ok
  2. power – lost power, have power, no power
  3. damage
  4. hope everyone is ok
  5. trees
  6. made it
  7. safe
  8. thankful
  9. fine
  10. affected
Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

NTT to Show How Photonics Could Make AI Greener at MWC 2026

Japan’s NTT Group is making its first joint appearance at this year’s Mobile World Congress…

2 days ago

How LG NOVA and Aurion Capital are building global pathways to innovation 

This past month saw several major developments for innovation ecosystems across the globe.   LG NOVA,…

2 days ago

How AI is transforming the sales process from top to bottom

AI promises to disrupt a number of traditional roles in the workplace, and sales is…

2 days ago

Canada’s Skills Economy: How HR Teams Can Outlearn Change

As AI becomes increasingly central to business, HR leaders in Canada are considering again how…

3 days ago

DeepL’s translation platform expands Spain’s language coverage to Catalan, Basque, Galician, and Aragonese

The number of languages spoken across the world is immense, with some seven thousand different…

3 days ago

DARPA ‘Protean’ program aims to provide preventative protection against chemical threats

DARPA is putting together the Protean research program that would provide preventative protection against chemical…

3 days ago