Google announced Consumer Surveys earlier today, a new service that hopes to create an alternative and viable revenue stream for publishers, while providing near real-time accurate market research data for businesses.
Publishers get paid for hosting micro-surveys like a simple multiple choice question about cereal box packaging, for example. Micro-surveys exist between the user and the content they are accessing – a type of fluid paywall that gets removed once a single, simple question is answered.
Consumer Surveys will cost businesses as little as 10c per response, but what percentage of this is given to the publisher is unknown.
Responses given are “completely anonymous” and won’t be used at a later stage in targeted ads. The Texas Tribune, Star Tribune and Adweek have already begun testing the service on their sites.
The model is interesting and one that appears to adhere to everyone’s need; users still get to read content for free, publishers find an alternative revenue source and businesses learn more about what their customers want.
The massive city-wide surveillance that collaborative sensing requires is a tremendous temptation for tyrants: perspective…
Innovation in software can lay claim to the very solutions that today have become the…
Rising from a decade of economic ambiguity, technological disruption, and the lingering specter of a…
Addressing disinformation has little to do with getting to the truth and everything to do…
After many years of relative stability, it seems clear we are now in a period…
A future cyberattack or software update could trigger a robot insurgency, according to a report…