An Amazon Fulfillment Centre in south Wales. Credit: dailymail.co.uk
Shoppers are no longer impulsive. A recent study from Deloitte has found that nine out of 10 shoppers know what they’re purchasing before entering a physical store – all thanks to research first conducted online.
The study polled 4,086 household shoppers in the United States and found that 80% of respondents conduct some form of online research prior to purchase, allowing them to establish a pre-determined price point before stepping into stores.
Shoppers are aware of their new-found assertiveness. 75% believe that they are smarter shoppers now than they were a year ago, with 66% knowing when specific products will be on sale.
Brands still play an important role in decision making. 83% of respondents have a specific set of brands in mind that they’ll consider purchasing, and 80% of shoppers have indicated that the economic recession has forced them to consider which brands they most want to associate with.
Big online retailers like Amazon hope they can continue to lure even more consumers online this Christmas with a five-day sale in the run-up to Black Friday – the traditional United States discount shopping day that also marks the beginning of the Christmas shopping season.
The 'Materials and Consumption Taskforce' is an attempt to micro-manage all aspects of your life:…
Talent in the tech industry has long been a hot commodity. Yet in today's world,…
In an ideal scenario, professionals in 2025 should be able to leverage a personal suite…
In a fusion of tradition and technology, Japanese tech firm NTT unveiled the capabilities of…
The United Nations Educational, Scientific, and Cultural Organization (UNESCO) finalizes its "Recommendation on the Ethics…
The dead internet theory is a conspiracy theory that goes: Most of the content we…