ASTRID, the new AI communication assistant helping companies worldwide 

When Rajat Mishra first created Prezent, he had a mission to democratize access to great communication tools.

This mission remains clear and present to this day, and the founder along with a fast-growing team have reached several impressive milestones. 

One of the most recent of these has been the launch of ASTRID, an intelligent communication co-pilot built with proprietary AI technology with the ability to become an in-house branding expert like no other. 

The early journey 

Before Prezent was founded in 2021, Rajat had spent years climbing the corporate ladder working for multinational giants like McKinsey and Cisco, becoming one of the youngest Senior Vice President at the latter.

However, these impressive achievements came following a lifetime of hard work and dedication.

After overcoming a childhood stutter and graduating from one of India’s top universities, Rajat quickly realized that strong communication skills needed to go hand in hand with technical talent. 

He also saw how often large enterprises, highly successful in their chosen industry, often struggled when it came to communication. From a lack of clear training and guidance, inconsistent use of branding materials and slow agency services, challenges underscored the market need for intelligent B2B communication services.

From this moment, Prezent was born. 

The impact of Prezent

Although communication isn’t always as seen as the most pressing investment for companies, improving in this area has a huge impact on results and productivity. 

Prezent opens up access to enterprise communication services and uses high-tech solutions to boost the impact even further. Part of the appeal lies in the fact the platform offers a one-stop shop for communication expertise, consultants and brand design.

This means it’s never been easier to manage slides, tone and style across the whole organization and empower employees to become super-communicators. 

Now, the introduction of ASTRID means that navigating across the landscape of communication services just got a whole lot easier. 

The new communication assistant in town 

ASTRID supports multidisciplinary business communication by integrating audience empathy, structured storylines, training, relevance to context, industry insights, and on-brand design.

Prezent has been transforming slide decks and communication material since its founding, but with ASTRID the outputs are set to become more refined and powerful each time. 

That’s because the AI tool can learn from the requests of the organization and associated employees to become an in-house branding expert. ASTRID has been built to understand the secret sauce that sets great communication materials apart from the mundane. According to Prezent, these include audience empathy, structured storylines, training and enablement. 

The intelligent tool considers all of these keys to build materials that not only speak from the employee’s perspective, but the enterprise brand too. This helps to ensure that materials are compliant without losing vital human empathy and authenticity. 

By using ASTRID to create powerful communication materials in just a few clicks, executives can focus on tasks like rehearsal and delivery style ahead of an meeting or event. 

Finally, unlike a traditional communication consultant, ASTRID can work across the whole organization endlessly and support as many executives as required. For these reasons, the technology is helping to solve the challenge of poor enterprise communication at last.  

This article includes a client of an Espacio portfolio company

Sociable Team

Recent Posts

Tech startup Trickest helping to spearhead the rise of the ethical hackers

Worldwide spending on cybersecurity and risk management is projected to reach $215 billion in 2024.…

2 days ago

The US is unprepared for attacks on critical infrastructure: RAND simulation

Like Cyber Polygon, RAND's 'Inverted Rook' wargame warns of catastrophic cyber attacks leading to societal…

2 days ago

AI: The book publishing industry’s new nemesis

Professionals in the book publishing industry are terrified of artificial intelligence — and for good…

3 days ago

Tech’s great pretenders

It’s 2024, and we cannot go a second without being reminded of AI. It’s everywhere!…

3 days ago

Staying Competitive: MSMEs and E-commerce Strategies with Nathan Focht

The e-commerce industry has grown at breakneck speed in recent years —  the industry is…

3 days ago

Could CPaaS help Medical Assistants Improve Communication and Patient Care?

Image credit: Freepik You're sick, and you finally get an appointment with a doctor. But…

3 days ago