How the Irish use the social web #infographic

Consumers in Ireland are more likely to ask for your brand’s help on Twitter or Facebook, than to make a complaint, according to this infographic from the Irish marketing agency eightytwenty.

The data, sourced from communications consultancy Amas.ie, reports that of the people who mention your brand online, only 15% will post a complaint (while the same number will post praise). But most users, 44%, will simply ask for your help.

Meaning, if you’re not on the social web, you’re doing many of your customers a disservice.

According to Luke Abbott, the Online PR & Social Media Manager at eightytwenty, who collected the data, it’s vital those in the marketing and PR industries understand their audience in such detail.

“Data is incredibly important for marketing professionals especially when it comes to decision making,” says Luke Abbott, “At the very least it helps point you in the right direction and gives you a sound basis to drive the business forward.”

As for Ireland, the country is one of the most active online. According to the data it has the tenth highest number of Twitter users per capita in the world. Ireland has 600,000 Twitter users (from a population of 4.5 million) posting over 1 million tweets a day.

On Facebook, each month the Irish population likes 133 million things, posts 24 million photos, makes 81 million comments, writes 14 million wall posts, and publishes 9 million status updates.

And most of these are sent on Fridays.

The younger an Irish Facebook user is, the greater the chance that they’ll access the site on their smartphone. Some 85% of 13-17 year olds use Facebook’s mobile app/site. But, even older users are opting to access the site on their mobile devices, over 53% of users aged between 45 and 54 years use Facebook on their smartphones and tablets.

YouTube remains hugely popular in the country, some 35% of the the population accesses the site regularly (although, we expect that far fewer actually post videos).  The data doesn’t reveal how many Irish businesses are on Google+ but we do know that the site is performing well with users, considering its age.

Some 15% of the Irish population uses the site, just behind LinkedIn (20%) and Twitter (23%).

As you’d expect Facebook is the top dog, with 52% of Irish users.