Categories: Business

Newspaper sites post more videos online than broadcast sites, Facebook overtakes Yahoo!

Newspaper websites now post more video online than those of broadcasters, according to a report by online video platform provider Brightcove and TubeMongul released today.

Newspaper websites saw a 51% growth in total number of minutes streamed online between July and September, the latest months for which data is available. They streamed over 313 million minutes during the three months contrasted with 290 million for broadcasters websites.

Download the full report as a PDF here | 20MB

Brightcove and TubeMongul suggest that this can be seen as an expansion of the news production in a previously print-only news environments, although the data was  probably influenced by the World Cup and US midterm elections which were held during the period.

The statistics suggest that shorter videos, the like uploaded by newspaper websites, account for the majority of this growth.  The report says, “Broadcasters have fewer but longer titles, while newspapers are producing many more, but shorter titles on a more regular basis.”

The report goes on to say that online news broadcasts are not expected replace those of mainstream broadcasters – the data suggests that the “prime time” for watching video media on newspaper sites occurs in the evenings along with videos on broadcast media’s site which peak during traditional prime time hours of 6 to 11pm.

In related news Facebook has overtaken search engine Yahoo! as the top referrer for online video viewers.  This is the first time that the social network has overtaken a search engine as a video referring platform.  Facebook was the second most common referrer, at 9.6%, after Google, which sent over 55% of referrers.  This is down from just under 65% in the previous quarter.

The data was based on statistics from a cross section of Brightcover users.

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

View Comments

Recent Posts

Meet agentic AI: Your AI agent just leveled up to teammate (Brains Byte Back Podcast)

You’ve probably been coming across the term “agentic AI” a lot more recently, and in…

19 hours ago

True robot intelligence requires a digital twin of the entire world: WEF ‘Summer Davos’ in China

In order to achieve true robot intelligence, a digital twin of the entire world would…

1 day ago

Sensors to surveil people & cities among WEF top 10 emerging technologies at ‘Summer Davos’

Autonomous Biochemical Sensing can turn human bodies into surveillance tools for monitoring and control, Collaborative…

2 days ago

AI and the Dopamine Trap: How Algorithms Are Rewiring Our Social Cravings

New research shows AI companions can lift mood and teach social skills, but only when…

5 days ago

Hate speech, deepfakes & false info undermine UN work: comms chief

Hate speech is a launching point for crackdowns on narratives that impede UN agendas: perspective…

5 days ago

Making Sense brings strategic insight to the SIM Hartford Chapter

On June 4, technology executives gathered at the SIM Hartford chapter presided over by Fariba…

1 week ago