media Archives - The Sociable

Jennifer Poole (Image credit: Publicize)

Jennifer Poole promoted to CRO of digital PR startup Publicize

3.84K

Publicize, a digital PR company for technology startups and enterprises, has announced that executive Jennifer Poole has been promoted to...

Business Technology

8 innovative startups compete at Founder Institute’s Connect: Healthtech & Wellness event

The Sociable1 year ago

8.83K

As we pass the one-year marker since the onset of the most destructive health crisis the world has seen in...

Business Technology

Call for female founders to pitch at Connect: Women Innovators

The Sociable2 years ago

5.25K

In the lead-up to Women's History Month, digital public relations firm Publicize is inviting female-led startups from all industries to...

Business Technology

Apply to showcase your startup at Connect: Creative

The Sociable2 years ago

5.24K

Digital public relations firm Publicize is on the hunt to feature six startups operating in the fast-thriving creative industry at...

Business Web

Ask leading journalists about how to get better media coverage during Connect: Healthtech Q&A

The Sociable2 years ago

5.79K

Six leading healthtech entrepreneurs will pitch their startups to a panel of judges from the media at the upcoming Connect:...

Business

An opportunity for startups to pitch to the media in Miami

Tim Hinchliffe4 years ago

3.52K

A rare opportunity for startups awaits in Miami on March 20. This will be no ordinary pitch competition. Instead, the...

Business Technology

Big tech employees voicing ethical concerns echo warnings from history: Op-ed

Tim Hinchliffe4 years ago

10.5K

When an organization's agenda does not fall in line with the people it represents, or within the ethical guidelines of...

Entertainment Social Media Web

YouTube’s PewDiePie and T-Series battle to break the internet

Jordan Jones4 years ago

9.93K

Mesmerizing is watching the race between the Swedish YouTuber Felix Arvid Ulf Kjellberg, known as PewDiePie, and the Bollywood content...

Web

How startups can fully reap the rewards of sponsored content

Tim Hinchliffe4 years ago

9.89K

While many people believe that having an article labeled as "sponsored," would deter any reader from clicking, the reality is...

Web

Aztec Reports launches to bring Mexican news to English-speaking world

Tim Hinchliffe4 years ago

9.78K

Colombia-based media incubator Espacio announces the launch of Aztec Reports to report on the latest news coming out of Mexico, after having...

Business Social Media

LATAM.tech by Espacio launches for startup and tech news on Latin America

Tim Hinchliffe4 years ago

9.77K

Colombia-based media incubator Espacio announces the launch of LATAM.tech, an up-and-coming English language news source for startups and technology in Latin America. "Above...

Business Entertainment

How to generate more leads with Instagram Stories

Michael Burke4 years ago

9.65K

With Instagram recently passing 1 Billion monthly active users, it’s no wonder businesses are now flocking to the platform and...

Web

Brazil Reports launches out of Espacio to bring Brazilian news in English

Tim Hinchliffe4 years ago

10.1K

Colombia-based media incubator Espacio announces the launch of of Brazil Reports, an up-and-coming English language news source for Brazil that is already syndicated...

Web

Tech in DC online magazine is born out of Espacio media incubator

Tim Hinchliffe4 years ago

21.4K

Colombia-based media incubator Espacio announces the launch of Tech in DC, an online magazine covering innovation, policy, and economics. The...

Business

Espacio announces launch of Colombia-focused tech publication, DobleClic, in Spanish

Tim Hinchliffe4 years ago

9.86K

Adding to its ever-growing list of media publications, the Espacio media incubator announces the launch of DobleClic -- a Spanish-language news publication...

Web

Espacio media incubator launches Argentina Reports news publication in English

Tim Hinchliffe4 years ago

10.2K

Media incubator Espacio announces the launch of Argentina Reports. Argentina Reports is an up-and-coming English language news source for Argentina....

Business

Espacio Launches ActitudFem News Publication Dedicated to Women in Spanish Language

Tim Hinchliffe4 years ago

9.82K

The Espacio media incubator today launches ActitudFem.es, a Spanish news publication dedicated to women that caters to feminine needs and interests. ActitudFem was...

Business

The Sociable’s parent company Espacio acquires The Bogotá Post online

Tim Hinchliffe4 years ago

9.82K

Medellín-based media incubator and parent company of The Sociable, Espacio, announces its partnership with The Bogotá Post and its acquisition of www.thebogotapost.com. As...

Business

Espacio incubator launches AppleManía covering Apple news for Latin America

Tim Hinchliffe5 years ago

9.98K

Today the Espacio Media Incubator officially announces the launch of its latest news publication in the Spanish language, AppleManía, covering...

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Brains Byte Back

We explore how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us. If you want to be better prepared for the new information age, have a healthier relationship with technology, and get more out of life using top technology and psychology hacks, this is the podcast for you! Every other Friday we bring you interviews with leading experts in the fields of technology and psychology combined, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of top tech companies.

Episode Description below⬇️

Leave an iTunes review here – https://apple.co/3i60XWu

Subscribe on Youtube here – https://bit.ly/3o1M4Z3

Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.