Location data within Google Analytics showing visitor origins
According to a survey by Irish web analytics consultants, Analytics.ie, almost two-thirds of Ireland’s largest companies are using Google Analytics.
Within the past two weeks Analytics.ie surveyed 100 of Ireland’s largest companies with 63% saying that they use the free service from Google to gain analytical insights on their website’s traffic.
According to Paul Grealy of Analytics.ie:
“There has always been a preconception that Google Analytics was only of benefit to small and medium sized businesses.
“This survey shows that companies with billions in revenues are availing of the web intelligence provided by Google Analytics”.
He also added:
“Because Google Analytics is available as a free product, many organisations believe it is somehow less effective than other costly alternatives. This survey discounts that perception. These findings should encourage businesses not currently tracking onsite visitor behaviour to seriously consider Google Analytics”.
Apart from 'extended human spaceflight' for what other purposes could DARPA GO serve? perspective DARPA…
The Digital Markets Act (DMA) has joined the General Data Protection Regulation (GDPR) as one…
Amid several years of shifting global dynamics, it’s become increasingly clear that we are entering…
Imagine a company interviewing a candidate for a senior IT role. The résumé checks out,…
At the start of the year, data suggested that only about a third of agencies,…
Picture an AI assistant you have worked with for the past five years. It knows…
View Comments