Two-thirds of Irish companies use Google Analytics

November 17, 2010


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Location data within Google Analytics showing visitor origins

Location data within Google Analytics showing visitor origins

According to a survey by Irish web analytics consultants,, almost two-thirds of Ireland’s largest companies are using Google Analytics.

Within the past two weeks surveyed 100 of Ireland’s largest companies with 63% saying that they use the free service from Google to gain analytical insights on their website’s traffic.

According to Paul Grealy of

“There has always been a preconception that Google Analytics was only of benefit to small and medium sized businesses.

“This survey shows that companies with billions in revenues are availing of the web intelligence provided by Google Analytics”.

He also added:

“Because Google Analytics is available as a free product, many organisations believe it is somehow less effective than other costly alternatives. This survey discounts that perception. These findings should encourage businesses not currently tracking onsite visitor behaviour to seriously consider Google Analytics”.


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Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.


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