Categories: Business

UK’s Telegraph may introduce paywall this September

The Telegraph will reportedly announce a new online paywall strategy as early as next month, with full implementation by September of this year, according to Marketing Magazine. By doing so, it will join other similar publications, including The Times and Sunday Times, and The News of the World, who have all adapted such strategies last year with moderate success.

The Daily Telegraph building on London's Fleet Street

Marketing Magazine are reporting that Telegraph Media Group (TMG) have contacted several digital agencies in relation to installing the appropriate subscription technology needed. The system will be similar to that of the Financial Times’s freemium model, where occasional viewers have access to limited content, and are asked to subscribe if frequenting the site often.

However, a spokesperson for TMG is insisting that no final decision has been made yet,

“Absolutely no decisions have been made on the introduction of a paid-content model. Like all publishers, TMG continually evaluates the developments in the digital sector.”

More and more newspaper are looking towards paywall-based monetization to help combat a mixture of circulation decline and advertising revenue drops. Following the announcement of Google One Pass last week, a service that facilitates such paywalls and which may encourage others to follow, the uptake of said content barriers is only set to increase further.

Image courtesy of duncan on Flickr.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

MWC 2025 Barcelona was the ultimate experiential marketing dream

Mobile World Congress (MWC) in Barcelona is the biggest annual event in the mobile technology…

2 days ago

GAN, Tec de Monterrey partnership highlights cross-border startup ecosystem building in Latin America amid trade dispute

Despite recent tensions between the United States government and Latin American countries over migration and…

6 days ago

This founder started out with US $5K to his name. Now, he owns a multi-million-dollar global business

Meet Nitin Seth, the Co-Founder and CEO of Screen Magic (SMS Magic), a messaging leader…

6 days ago

Building smarter: AI, the ultimate tool transforming an old-age industry

In this Brains Byte Back, we sit down with Hari Vasudevan, founder and CEO of…

6 days ago

When AI Goes Rogue: 8 Lessons from Implementing LLMs in the Healthcare Industry that Could Save the Future

By Santosh Shevade, Principal Data Consultant at Gramener – A Straive company All pharmaceutical companies…

1 week ago

Digital Public Infrastructure will enable public, private entities to control your access to essential goods, services & mobility

Digital Public Infrastructure is a top-down agenda coming from unelected globalists, bureaucrats, and their partners…

2 weeks ago