Lendogram optimizes Sharing Economy, offers alternative to throw-away consumerism

The sharing economy is one of trust, and there is one startup that encourages people to not only share their goods, but also keep track of them so they may returned.

When it comes to sharing, one of the major headaches is keeping track of those things you lent and to whom. Usually, the things we lend were once very useful to us for a time, but have since been sitting around collecting dust because we don’t want to get rid of them.

And why should we? That ladder we bought to paint the house was expensive, but now that the job is over, we have a practically brand new piece of equipment that takes up space, and we don’t know what to do with it.

Enter Lendogram to sort it all out. Lendogram helps you to share the things you’ve collected with others in your network, and it organizes everything for you, so you never have to ask, “Who’s got my Batman DVD,” or “Where did my breadmaker go?”

The social technology behind Lendogram allows you build a network consisting of the people you trust, so there is no worry of lending items to strangers who may never give them back. It also creates a sense of responsibility towards what is being borrowed, as people tend to take better care of materials that belong to someone they know.

On the flip side, users can also borrow items from other people that would normally be out of their price range to complete tasks, projects, or to simply enjoy a hard-to-find book.

The idea of encouraging shared consumption hearkens back to a simpler time when neighbors used to help each other out by sharing what was mutually beneficial. Lendogram is tapping into the sharing economy by creating an alternative to the modern consumer-driven, throw-away culture of today.

The company’s vision is to reduce the amount of stuff that you buy while finding a way to do so that is easy and doesn’t create a lot of overhead.

Now available on the App Store, Lendogram allows you to request camping gear, lend party supplies, and share kids toys and clothes with your friends, colleagues or neighbors.