Categories: Mobile

LG: The Nexus 4’s poor release isn’t our fault, Google completely underestimated demand

Just over a month after Google blamed LG for the massive Nexus 4 shipping delays LG has fired back, saying that it’s all Google’s fault (but they’re still friends).

Speaking to French website challenges.fr (and picked up by Cnet) LG’s Director of Mobile Communication in France, Cathy Robin, said that Google completely underestimated the demand for the Nexus 4 and because of this LG has been struggling to keep up with demand.

According to Robin, Google estimated that demand for the smartphone would be similar to that of the previous Nexus phones, so the initial production of the Nexus 4 was set at these levels.  But, as many of us painfully know, demand for the uber-cheap high-end smartphone was far higher than this.  In fact demand for the phone in Germany and the UK was over 10 times what Google had anticipated.

Robin is careful not to “throw stones” at Google over the mess, she says that both companies are working well together but she has some bad news for anyone looking to get their hands on a Nexus 4 soon.

In the interview Robin reveals that it will take six weeks for LG to increase production of the phone to keep up with demand.  This means that production of the phone will only ratchet up from mid-February – some three months after the phone initially went on sale.

Last month Google’s UK and Ireland Managing Director, Dan Cobley, issued an “unreserved apology” for the Nexus 4’s “unacceptable delays.”  Writing on his personal Google+ account Cobley said that shipments from LG were “scarce and erratic” and that both companies had done a poor job of communicating issues with the device’s shipment.

Ajit Jain

Ajit Jain is marketing and sales head at Octal Info Solution, a leading iPhone app development company and offering platform to hire Android app developers for your own app development project. He is available to connect on Google Plus, Twitter, Facebook, and LinkedIn.

Recent Posts

How Coca-Cola’s AI blueprint gives modern founders a massive edge

Coca-Cola is building AI agents – and it does not mean automating the can. The…

18 hours ago

‘A digital pandemic is a plausible scenario’: ITU flagship report

The ITU digital pandemic scenario is like the sequel to Cyber Polygon -- prepping for…

5 days ago

One Way Summit returns to San Francisco with expanded format and star-studded speaker lineup 

One Way Ventures has announced the dates and lineup for the second edition of the…

7 days ago

AIM 2026 opens with Chris Schembra, Barbara Corcoran and Get Covered unpacking the apartment industry’s AI moment and more

Interest in the apartment industry is reaching fever pitch as author Chris Schembra, mogul Barbara…

1 week ago

Is LinkedIn Tracking Your Browser Activity? Here’s What’s Behind It

Let’s take a closer look at ‘Browsergate’: is LinkedIn really running the biggest corporate espionage…

2 weeks ago

Techstars Startup Weekend bets on Valencia as a next European startup launchpad

Valencia’s tech ecosystem is getting a big win this June 12-14 as Techstars Startup Weekend announces…

2 weeks ago