The Guardian have today released an updated version of their iPhone app that now employs a subscription-based model instead of a one-off fee.
The original Guardian iPhone app was launched in December 2009, and reportedly has had over 200,000 downloads. Around 75% of those that downloaded the app continue to use it regularly. The Guardian is eager to effectively monetise this section of dedicated readers by introducing a subscription model.
The subscription prices of quite cheap with two options available on offer. The first is a six month subscription at €3.99, and the second a year long subscription at €5.49. It’s highly likely that a good percentage of regular iPhone readers of the Guardian’s content will continue their commitment and subscribe to the new app; commitment they’ve shown in purchasing the original app.
If an estimated 170,000 regular users of the app indeed subscribe to the app for one year, this would represent almost €1 million in revenue for The Guardian. Even a more conservative estimate would still amount to sizable earnings for the company.
The shift that matters for agent commerce - From “Crypto AI” to general AI Today,…
Daring not to speak his name, today's WEF press release left out any mention of…
According to a recent report by McKinsey, most organizations today are already experimenting with or…
For more than a decade, launching an app on an iPhone meant playing by one…
Deloitte’s latest State of AI in the Enterprise, released in January of this year, captured…
As the space industry continues to expand, driving technological progress, economic growth and strategic advances,…
View Comments