Categories: Social Media

Facebook second most popular platform to watch online video content

comScore

According to comScore data released today for the month of August, Facebook is now the second most popular platform to watch online video content, narrowly overtaking Yahoo!

Video sites by Google, primarily YouTube, firmly hold the number one spot with 1.9 billion video views last month. Facebook has climbed one place to capture the number two spot with 243 million views. Yahoo! is in a close third with 229 million views for the month of August.

Google has the largest average time spent per viewer at 270 minutes, with Facebook and Yahoo 21 minutes, and 32 minutes respectively.

comScore (@comscore) also released some other interesting facts (US only):

  • The top ad network in terms of potential reach of the US population was Break Media at 46%
  • 85% of US internet users viewed online video
  • The average duration of online video content was 4.8 minutes, with an average video ad length of 24 seconds
Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

HR execs head to Orlando for HR Management Institute event to help define the future of work 

HR has always had far-reaching responsibilities, however its focus has long been on employee retention…

4 days ago

Longview Fusion Energy Systems Highlighted as Key Contributor in Multiple FIRE Grants

Longview Fusion Energy Systems has announced its role as a key contributor to two of the…

7 days ago

As CFOs battle tough odds, accounting solutions help to drive new efficiencies 

As CFOs battle tough odds, accounting solutions help to drive new efficiencies  More than anything,…

7 days ago

An algorithmic Apple of Discord: DARPA renames Theory of Mind program to ‘Kallisti’

Could 'Kallisti' be the beginning of another Trojan Horse scenario? perspective The US Defense Advanced…

1 week ago

NAVC Recognizes BestyBnB as 2025 Marquee Award Winner

BestyBnB Co-Founder Matt Krentz with his dog Lucky and two BestyBnB Foster Dogs, Bailey and…

1 week ago

As struggles with communication rise, Prezent launches new season of “Think Deeply, Speak Simply” podcast 

As screens and technology take up an increasingly large percentage of our lives, the art…

1 week ago