Categories: Social Media

Facebook second most popular platform to watch online video content

comScore

According to comScore data released today for the month of August, Facebook is now the second most popular platform to watch online video content, narrowly overtaking Yahoo!

Video sites by Google, primarily YouTube, firmly hold the number one spot with 1.9 billion video views last month. Facebook has climbed one place to capture the number two spot with 243 million views. Yahoo! is in a close third with 229 million views for the month of August.

Google has the largest average time spent per viewer at 270 minutes, with Facebook and Yahoo 21 minutes, and 32 minutes respectively.

comScore (@comscore) also released some other interesting facts (US only):

  • The top ad network in terms of potential reach of the US population was Break Media at 46%
  • 85% of US internet users viewed online video
  • The average duration of online video content was 4.8 minutes, with an average video ad length of 24 seconds
Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

Financial resilience weakens in SMBs, putting need for robust reporting techniques in the spotlight 

The month-end close process refers to a set of accounting processes to review, record and…

16 hours ago

RAND wargames to see if AI could wipe out humanity with pathogens, geoengineering & nukes

The RAND Corporation wargames scenarios to see if AI could contribute to human extinction by…

2 days ago

Prezent marks another major milestone as Dr. Charlotte Owens appointed to newly announced Senior Executive Board

Since GenAI hit the public market, it’s been a natural fit for a range of…

3 days ago

AI Isn’t a Religion (Yet): Why Tech’s False Prophets Aren’t the Problem

Correct me if I’m wrong, but one of the unofficial slogans of Trump’s second administration…

3 days ago

10 Independent Writers Leading the Design Conversation in 2025

While major design houses and celebrities often steal the spotlight, it’s the independent voices behind…

1 week ago

Building trust across clouds: Expert insight on how AI cloud-native MFT platforms are empowering businesses (Brains Byte Back Podcast)

For modern, data-driven organizations, managing data effectively is an ongoing challenge.  (more…)

1 week ago